Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,970 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,970 cutting edge ideas.

Microwaveable Plant-Based Meals

Ben's Original Plant Powered Meals are Ready in 90-Seconds

— May 26, 2022 — Marketing
The Ben's Original Plant Powered meals are a new lineup of products from the Mars-owned brand focused on delivering impressive flavor, quality and convenience for consumers to appreciate.

The products come in three flavors including Sweet Potato & Chickpea Tikka Masala, Spicy Lentil Stew and Chilli Non-Carne. The product line will also feature the limited-edition Katsu Curry and Korean BBQ options to choose from. The meals can be quickly prepared in the microwave in just 90-seconds flat.

Marketing Manager Gareth Williams spoke on the new Ben's Original Plant Powered meals saying, "We’re seeing a permanent shift in eating habits in the UK, with shoppers increasingly looking for health. While this is a broad definition, plant-based diets are a critical part of this for many and are here to stay. For many shoppers, this isn’t about eliminating meat completely, but eating less of it."
Trend Themes
1. Plant-based Convenience Meals - Opportunities lie in creating plant-based options for busy professionals that lack prep-time but still seek flavor and health benefits.
2. Microwaveable Meal Options - Innovation opportunities exist for companies to enhance the quality and taste of microwaveable meals to cater to time-sensitive consumers.
3. Limited-edition Product Lineups - Brands have opportunities to create hype and demand for their products by offering limited edition flavors and products that encourage consumers to try new items regularly.
Industry Implications
1. Food and Beverage - The food industry should embrace plant-based diets and create more innovative, easy-to-prepare plant-based options for busy consumers.
2. Consumer Packaged Goods - There is a need for companies in the consumer packaged goods industry to develop microwaveable meal options for consumers with busy lifestyles and limited time to prepare meals while maintaining convenience and quality.
3. Marketing and Advertising - Marketing and advertising firms have an opportunity to develop campaigns around limited edition or seasonal product releases, to generate consumer excitement and sales.
5.9
Score
Popularity
Activity
Freshness