Lentiful's new lentil meals just need water, a stir and a short time in the microwave to make nourishing plant-powered meals on the go. These new instant lentil meals take away the long lengths of time that are normally needed to prepare lentil-based meals, all the while tapping into lentils as one of "the most climate-friendly sources of food on Earth," according to the brand. Ben Bacon, the founder of Lentiful, says “I believe lentils are the most overlooked and underappreciated food here in America. And as more Americans seek out new plant-based proteins and trendy alt-meats, I believe the best answer is literally right at our feet.”
The newly launched meals can be found in a trio of savory flavors (Mexican Green Chile, Thai Coconut and French Mirepoix) as well as one sweet breakfast flavor, Cinnamon Apple.
What's Driving This Trend
- Instant Meals
- Technology advancements provide opportunities to develop new plant-based instant meals.
- Plant-based Proteins
- Plant-based proteins offer disruptive innovation opportunities for food manufacturers and processors.
- Climate-friendly Foods
- Sustainable and climate-friendly foods provide opportunities for brands to improve their environmental impact while enticing consumers.
Who This Affects Most
- Food Manufacturing
- Food manufacturers can leverage technology and sustainability practices to develop new plant-based instant meals and improve their environmental impact.
- Food Processing
- Food processing companies can innovate by incorporating plant-based proteins and sustainable ingredients in their products.
- Meal Kit Delivery
- Meal kit delivery services can incorporate lentil-based meals to their menu and appeal to consumers seeking convenient and healthy meal options.
