Hippeas and Minions Joined Forces to Celebrate Despicable Me 4
Michael Hemsworth — May 22, 2024 — Lifestyle
References: hippeas & snackandbakery
Hippeas and Minions have collaborated to celebrate the impending launch of the Despicable Me 4 movie that's slated to hit theaters this summer (July 3, 2024). The partnership sees the signature yellow cartoon characters making their way to Hippeas various snack products in a variety of different costumes and disguises. The limited-edition snack branding will be observed across the Hippeas Chickpea Puffs and the Hippeas Veggie Straws, and is hitting store shelves now with availability slated to extend through August.
CMO Julia Hecht spoke on the Hippeas and Minions collaboration saying, "Collaborating with Illumination for a limited-edition release of our Hippeas Chickpea Puffs and Veggie Straws is such a fun venture. Pairing the vibrant yellow packaging of Hippeas with the playful charm of the Minions promises a delightful treat for all ages. We're eagerly anticipating sharing these snacks with consumers this summer, bringing joy and fun to snacking moments everywhere."
Image Credit: Hippeas
CMO Julia Hecht spoke on the Hippeas and Minions collaboration saying, "Collaborating with Illumination for a limited-edition release of our Hippeas Chickpea Puffs and Veggie Straws is such a fun venture. Pairing the vibrant yellow packaging of Hippeas with the playful charm of the Minions promises a delightful treat for all ages. We're eagerly anticipating sharing these snacks with consumers this summer, bringing joy and fun to snacking moments everywhere."
Image Credit: Hippeas
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