The Simply Mixology release is the popular juice brand's attempt in elevating the at-home mocktail and cocktail experience for consumers. A special triad of new all-natural and fruit-forward flavors is showcased by the brand in a bid to appeal to alcohol drinkers and those observing Dry January. The three options for consumers to choose from include the Strawberry Guava Mojito, the Lime Margarite, and the Peach Sour. The beverages are expected to hit stores on January 23rd.
Additionally, Simply does not miss the chance to engage consumers more deeply through its product. As part of the SImply Mixology release, each bottle will have a special QR code that will lead consumers to a page with Simply Mixology recipes that they can create at home.
Image Credit: Simply Mixology
What Makes This Trend Stand Out
- Fruit-forward Mixology
- Opportunity to create innovative fruit-based cocktail and mocktail products
- QR Code Integration
- Opportunity to integrate QR codes to engage consumers and provide at-home recipe ideas
- Dry January Product Line
- Opportunity to launch alcohol-free beverages to cater to the Dry January trend
Sectors Adopting This
- Beverage
- Opportunity for beverage companies to create innovative cocktail and mocktail products
- Technology
- Opportunity for tech companies to develop QR code integration solutions for consumer engagement
- Hospitality
- Opportunity for bars and restaurants to create attractively-priced Dry January drink menus
