Some brands are launching playful cocktail kits to delight consumers during the holiday season and Simply® Beverages—a brand famous for its flavorful, freshly squeezed real fruit juices—is one of them. The Simply a Drop™ kit is marketed to mimosa lovers and cocktail enthusiasts. The set includes "everything needed to make a perfectly simple cocktail." Individuals will find a premium cocktail dropper, two single-serve Simply juices, a stemless champagne flute, a holiday cocktail recipe card, and a pre-paid card to purchase your favorite sparkling beverage in the playful cocktail kit.
The Simply a Drop™ is definitely a new and exciting venture for the Simply® Beverages company which is actively acknowledging the relevancy of its juices for alcohol-drinking adults with this branded experience.
Image Credit: Simply
Key Themes Behind This Trend
- Playful Cocktail Kits
- Brands are launching playful cocktail kits to delight consumers during the holiday season, which presents an opportunity for companies to experiment with bundling and packaging.
- Juice-branded Products
- As Simply® Beverages demonstrated with its cocktail kit, beverage brands can expand their audience by branding products outside their traditional category.
- At-home Mixology
- The trend of at-home mixology is growing, and as seen with Simply® Beverages cocktail kit, there is an opportunity for brands to create products and experiences that enable consumers to create cocktails with ease.
Where This Applies
- Beverage
- Beverage companies can experiment with bundling products into cocktail kits or offering pre-mixed cocktails that cater to at-home mixologists.
- Alcohol
- Alcohol companies can explore partnerships with beverage brands to offer pre-mixed cocktails or to promote novel cocktail recipes that incorporate their products.
- Retail
- Retailers can create in-store or online experiences that bring the at-home mixology trend to life, such as by offering cocktail-making workshops or by curating branded cocktail kits.
