J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Michael Hemsworth — September 23, 2023 — Lifestyle
The J2O Mocktails are part of the soft drink brand's foray into the alcohol-free industry, which will help the Britvic-owned brand to respond to changing consumer preferences. The mocktails come in three flavors including White Peach & Mango Daiquiri, Strawberry & Orange Blossom Mojito and Blackberry & Blueberry Martini, which are each free from alcohol and boast artisanal taste qualities. Arriving in the UK now at grocers, the mocktail range is priced at £1.29 per 250ml can and is slated to arrive in the convenience store channel starting next month.
Retail Commercial Director Ben Parker commented on the new J2O Mocktails saying, "We know that many people are looking for ways to make their ‘big night in’ or special occasions at home stand out, to even measure up to an evening out. At the same time, the non-alcoholic drinks market is gaining relevance as people consider their alcohol intake, and J2O Mocktails will allow retailers to take advantage of the opportunity this presents.”
Retail Commercial Director Ben Parker commented on the new J2O Mocktails saying, "We know that many people are looking for ways to make their ‘big night in’ or special occasions at home stand out, to even measure up to an evening out. At the same time, the non-alcoholic drinks market is gaining relevance as people consider their alcohol intake, and J2O Mocktails will allow retailers to take advantage of the opportunity this presents.”
Trend Themes
1. Alcohol-free Beverages - The J2O Mocktails represent the growing trend of alcohol-free beverages, catering to consumers looking for non-alcoholic drink options with artisanal taste qualities.
2. Changing Consumer Preferences - The J2O Mocktails address the changing consumer preferences towards healthier choices, providing a range of flavors that are free from alcohol and appealing to those considering their alcohol intake.
3. Convenience Store Channel Expansion - The upcoming availability of J2O Mocktails in the convenience store channel highlights the trend of expanding non-alcoholic drink options beyond traditional grocery stores, giving consumers more convenient access to innovative beverage choices.
Industry Implications
1. Soft Drink Industry - The introduction of J2O Mocktails by Britvic into the soft drink industry shows the industry's response to changing consumer preferences for alcohol-free options, opening up new market opportunities for innovative beverages.
2. Grocery Retail Industry - The presence of J2O Mocktails in the UK grocers signifies the grocery retail industry's adoption of the trend of alcohol-free beverages, offering customers a wider variety of innovative drink choices.
3. Convenience Store Industry - The upcoming launch of J2O Mocktails in the convenience store channel demonstrates the convenience store industry's recognition of the growing demand for non-alcoholic drinks and its effort to cater to this emerging market segment.
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