The late artist, radical and romantic Beatrice Wood is a source of inspiration for the artisanal chocolate brand Beato Chocolates. At the age of 24, Beatrice, whose nickname was Beato, became one of the founding members of the Dada movement. The female-run brand pays homage to the artist's visual language by respectfully adapting Beatrice's work to the chocolate packaging medium. The result is a slew of beautiful, eye-catching artisanal chocolate bars that balance flavor and aesthetics. Bed Stories, for example, is a 72% Dark Chocolate with Raspberries bar that is wrapped in a hand-colored etching called "After the Quarrel" that Beatrice Wood produced in 1987 at the age of 94. Dance of the Eunuchs Chocolate Bar, on the other hand, features 84% Dark Chocolate and a hand-colored etching from the same 1987 portfolio.
Image Credit: Beato Chocolates
What's Driving This Trend
- Art-inspired Food Products
- The adaptation of famous artworks into food product packaging provides an opportunity for creative and unique marketing strategies.
- Female-centric Marketing
- The all-female team behind Beato Chocolates may signify a shift towards marketing targeted towards women.
- Celebrity Chef Collaborations
- Collaboration with famous chefs or culinary experts could add a layer of prestige or sophistication to artisanal chocolate brands.
Who This Affects Most
- Artisanal Chocolate
- Artisanal chocolate makers can leverage famous art works into creative and unique packaging designs to differentiate themselves from competitors.
- Feminine Products
- Products that offer feminine branding and marketing could become increasingly popular among female demographics.
- Gourmet Food and Beverage
- Collaborations or partnerships with experts in the gourmet food and beverage industry could help enhance the prestige of artisanal chocolate brands.
