The Kraft Keinz Company comes up with a plan alongside Farmers Only, which is a dating website that is used by over 1.5 million single farmers. Starting April 12th, those that purchase a Just Crack an Egg product, can upload their receipt online at JustDateAFarmer.com to get a free premium subscription to Farmers Only for a whole year.
This is redeemable through their own access code. The kits that they can purchase include options such as Veggie, Denver, Ultimate, and All American. The cups pop into the microwave for a few minutes and are ready to eat. Michael Gober, a representative at Farmers Only playfully explains that “At Farmers Only, we’re all about creating a solution for people trying to find their perfect match and, now, for finding eggs."
Image Credit: The Kraft Heinz Company, PR Newswire
What Makes This Trend Stand Out
- Farmers Only Partnership
- Collaborations between non-dating brands and dating apps or websites can drive brand visibility and customer engagement.
- Incentives for Product Purchases
- Offering incentives, such as free premium subscriptions, to customers who purchase specific products can increase customer loyalty and drive sales.
- Convenience Food Pairings
- Partnering convenience food items with different types of promotions can help increase product sales and may also open up new marketing opportunities to reach different demographics.
Sectors Adopting This
- Food and Beverage Industry
- Collaborations with unlikely partnerships or the addition of promotions can help drive brand visibility and customer engagement.
- Dating Industry
- Offering incentives to customers through product promotions can help increase customer loyalty and drive sales.
- Marketing Industry
- Partnering convenience food with different types of promotions can help brands to reach different demographics and increase product sales.
