This list of health trends in May 2023 includes a variety of dietary supplements designed to help consumers feel their best at every time of day. Additionally, the fitness category has been a hot spot for innovation as brands become more knowledgeable about the daily habits and needs of active consumers post-pandemic.
In the self-care category, Duradry is distinguishing itself as the first company to create beauty goods using artificial intelligence with the launch of its antiperspirant stick. The brand worked extensively with the ChatGPT model to create the 'Duradry AM' antiperspirant stick, and its special recipe was built on data and client insights.
Another popular contribution arrives in the form of a wearable silicone belt that acts as the user's own personal air conditioner. The 'Sparkle Tornado' contains five fans positioned around the belt and angled upward to blow cold air down the wearer's body to cool the person using the gadget.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
