Online sports nutrition e-commerce brand Bodybuilding.com has released newly formulated pre-workout supplements in its new 'Elite' line. April Schatschneider, Executive Vice President of Bodybuilding.com, said: "When our customers asked for elevated performance products, Bodybuilding.com listened. We are thrilled to deliver our consumers a new, advanced option with Elite. Each product in the line has effective formulas, proven ingredients, and is Informed Choice Sport certified."
The debut supplements in the new 'Elite' line are called a pre-workout offering called the Elite Ultimate Pre-Workout Stim-Free. The pre-workout supplements come in a Rocket Pop flavor and are formulated with two scientifically researched and trademarked ingredients: Nitrosigine, GlycerSize, and PeakATP. The pre-workout supplements are also a caffeine-free alternative designed to enhance the body and mind for exercising without requiring stimulants. The pre-workout supplements also have Citrulline and Beta-Alanine to support blood flow and endurance. The pre-workout supplements are available for purchase.
Image Credit: Bodybuilding.com
What's Driving This Trend
- Scientifically Researched Pre-workout Supplements
- Opportunity for sports nutrition companies to develop pre-workout supplements using scientifically researched and trademarked ingredients that enhance exercise performance without requiring stimulants.
- Caffeine-free Pre-workout Supplements
- Opportunity for sports nutrition companies to capture the market of consumers who want to enhance their exercise performance without the use of caffeine through developing caffeine-free pre-workout supplements.
- Informed Choice Sport Certified Supplements
- Opportunity for sports nutrition companies to distinguish their brand by producing supplements that have been Informed Choice Sport certified, which means they are tested for over 200 prohibited substances.
Who This Affects Most
- Sports Nutrition
- Sports nutrition companies can capitalize on the growing demand for performance-enhancing supplements by creating and marketing various products to different consumer segments.
- Fitness Equipment
- Fitness equipment companies can take advantage of the growing interest in sports nutrition by developing and marketing products that complement the use of pre-workout supplements like sports nutrition drinks and energy bars.
- Fitness Apparel
- Fitness apparel companies can attract consumers who are interested in sports nutrition by creating apparel that is designed to enhance workout performance, such as clothing made from moisture-wicking or breathable materials.
