Starting off as a business in 2018, Oak & Eden Finished Whiskey has certainly created a name for itself with its range of unique offerings. The brand is considered to be "one of the fastest growing new spirits brands with some of the most prestigious accolades in the industry." This is in part due to the innovative patented process called "In-Bottle Finishing" that Oak & Eden employs. "In-Bottle Finishing" entails the placement of a spire (a 5” long spiral-cut piece of wood) into a fully aged bottle of spirit. This opens the door to new flavorful experiences.
For example, Oak & Eden Finished Whiskey boasts the Bourbon & Brew—an innovative spirit that makes for an excellent gift for coffee lovers, as well. This bourbon is finished with a coffee-infused french oak spire.
Image Credit: Oak & Eden
What Makes This Trend Stand Out
- In-bottle Finishing
- The patented process of In-Bottle Finishing, used by Oak & Eden Finished Whiskey, offers an opportunity for other spirits brands to create unique and innovative finishes for their products.
- Flavor Infusion
- Flavor infusion, particularly through the use of unique woods or ingredients, provides an opportunity for spirits brands to create distinctive offerings that stand out in a crowded market, as exemplified by Oak & Eden's Bourbon & Brew bourbon finished with a coffee-infused spire.
- Specialty Gift Spirits
- With creative and unique finishes, spirits can make great specialty gifts for specific audiences, such as coffee lovers, presenting an opportunity for spirits brands to tap into niche markets.
Sectors Adopting This
- Spirits
- The spirits industry has an opportunity to innovate and differentiate their products using unique finishing techniques, such as In-Bottle Finishing or flavor infusion, as seen with Oak & Eden's line of finished bourbons.
- Coffee
- The coffee industry could partner with spirit and whiskey brands to infuse coffee flavors into new and unique finishing techniques, as demonstrated by Oak & Eden's Bourbon & Brew bourbon finished with a coffee-infused spire.
- Gift
- Specialty spirits finished with unique and creative techniques, like Oak & Eden's Bourbon & Brew, could present opportunities for the gifting industry to create new and interesting gift sets that cater to niche audiences.
