West Sixth Brewing, a Kentucky-based brewery, has teamed up with fellow Kentucky company Bulleit Frontier Whiskey to develop a unique brown ale that combines the best of both companies' offerings.
The Bourbon Barrel Brownie is an imperial brown ale that is reminiscent of milky brownies as well as the signature flavor that Bulleit has made a name for itself ever since it was founded in 1987. Aged in Bulleit's bourbon barrels, this particular brown ale also features ample use of cacao, giving it a rich and creamy feel that makes it the consummate Christmas beverage.
Available as a limited edition offering in select outlets, the Bourbon Barrel Brownie beers are available for purchase in four-packs of 12-ounce cans for a price of $11.99.
Image Credit: West Sixth Brewing
Why This Trend Is Growing
- Bourbon Barrel-aged Beers
- Alcohol companies can explore the trend of aging beers in bourbon barrels to create unique flavor profiles for limited edition offerings.
- Collaborative Marketing
- Partnering with other companies to promote and co-brand products can be an innovative marketing strategy, as seen with West Sixth Brewing and Bulleit Frontier Whiskey.
- Holiday-themed Beverages
- Creating seasonal beverages, such as the Bourbon Barrel Brownie, can attract customers looking for festive and unique drink options.
Industries Being Reshaped
- Alcohol
- Breweries and distilleries can innovate by exploring unique methods of aging and flavoring beer and liquors.
- Marketing and Advertising
- Companies can disrupt the market by collaborating with other brands to promote and co-brand products.
- Hospitality
- Restaurants and bars can offer limited edition holiday-themed drinks to attract customers and add variety to their menu offerings.
