Twelve5’s Rebel Hard Coffee debuted BOLDER Hard Coffee, containing 8% ABV per 16-ounce single-serve can. The brand recognized the untapped potential in the hard coffee category and it set out to create a product to deliver on convenience, flavor and experience.
The all-new Double Mocha BOLDER Hard Latte is described as rich and smooth, while the Salted Caramel BOLDER Hard Latte is said to offer just the right balance of salty and sweet.
Michael Sargent, senior brand manager, Twelve5 Rebel Hard Coffee, notes "Through our research, we learned that consumers wanted a ready to drink, single-serve option of their favorite Hard Coffees for on-the-go occasions, like tailgates, sporting events, concerts, outdoor get-togethers, vacations and the list goes on."
What's Driving This Trend
- Ready-to-drink Hard Lattes
- Ready-to-drink alcoholic beverages in convenient single-serve cans are becoming increasingly popular, providing opportunities for innovative hard latte products.
- High-abv Beverages
- There is a growing demand for alcoholic beverages with a high alcohol by volume (ABV), presenting opportunities for companies to create unique and flavorful products with elevated alcohol content.
- Flavored Alcoholic Beverages
- Flavored alcoholic beverages are gaining popularity as consumers look for products that offer a unique taste experience, opening doors for innovative hard latte flavors.
Who This Affects Most
- Alcohol Industry
- The alcohol industry can leverage the popularity of ready-to-drink and flavored alcoholic beverages to expand product offerings and reach new markets.
- Coffee Industry
- The coffee industry can create new revenue streams and tap into the growing demand for hard beverages by exploring hard latte products made with premium coffee blends.
- Convenience Store Industry
- Convenience stores can benefit from the rise of ready-to-drink hard latte products by stocking a diverse selection of on-the-go alcoholic beverages to meet consumer demand.
