Fire Department Coffee is introducing the world's first spirit-infused nitro cold brew. In the line, Nitro Irish Coffee stands out as a first-of-its-kind, non-alcoholic, canned Nitro Cold Brew infused with real whiskey and cream. Also in the line are varieties like the Nitro-Charged Latte, Nitro-Charged Shellback Espresso and Nitro Vanilla Bean Bourbon, all of which come packaged in convenient single-serving cans.
This uniquely infused flavor is being introduced at a time when Fire Department Coffee has identified that "Americans have voiced increasing frustration over the influx of pumpkin spice-themed product releases, especially coffee, and are looking to explore better and bolder flavors in the food and beverage category." More than one in three (37%) Americans surveyed in August (before peak pumpkin spice season even started) said they were already tired of hearing about pumpkin spice.
Key Themes Behind This Trend
- Spirit-infused Nitro Cold Brews
- The introduction of spirit-infused nitro cold brews is disrupting the coffee industry and providing a new category for non-alcoholic beverages.
- Bold Flavors in Non-alcoholic Beverages
- As Americans continue to seek better and bolder flavors, there is an opportunity for innovation in creating non-alcoholic beverages with unique and unexpected flavors.
- Alternative Single-serving Coffee Packaging
- The use of single-serving cans designed for nitro cold brews may spark innovation for packaging design within the coffee industry.
Where This Applies
- Coffee
- The coffee industry has an opportunity to innovate with the introduction of spirit-infused nitro cold brews and the use of unique packaging designs for single-serving cans.
- Non-alcoholic Beverages
- As Americans seek out better and bolder flavors, there is potential for disruption in the non-alcoholic beverage industry through the creation of drinks with unique and unexpected flavors.
- Packaging Design
- The use of single-serving cans for nitro cold brews provides an opportunity for packaging designers to innovate within the coffee and beverage industry.
