Woman-owned brewery Foolproof Brewing launched a new craft lager that doesn't merely taste amazing but, more importantly, contributes to a truly noble cause in the form of empowerment of women in Iran.
The 'Woman Life Liberty' craft lager is inspired by ongoing events in Iran, specifically the movement to foster freedom and democracy, which owes much to the bravery, proactive activism and determination of the country's women.
Cans of the 'Woman Life Liberty' craft lager, which are available for purchase from Foolproof's taproom in Pawtucket, Rhode Island, bear designs and colors that pay tribute to the women of Iran. What's more, 10 percent of sales set to be donated to the National Union for Democracy in Iran, a Washington, D.C.-based organization that leverages the Iranian-American community in order to advocate for human rights and democracy in Iran.
Image Credit: Foolproof Brewing
What's Driving This Trend
- Women-empowering Causes
- Crafting products to empower women and support their causes can lead to disruptive innovation opportunities and inspire brand loyalty.
- Socially Conscious Products
- Creating products that contribute to noble causes can lead to disruptive innovation opportunities and differentiate the brand from competitors.
- Activism-inspired Products
- Designing products that pay tribute to social movements and inspire change can lead to disruptive innovation opportunities and resonate with socially aware consumers.
Who This Affects Most
- Craft Beer Industry
- Craft breweries can distinguish themselves by creating socially conscious and activism-inspired products that align with their brand values and appeal to socially aware consumers.
- Women-focused Organizations
- Partnering with women-focused organizations can lead to cause marketing opportunities and foster a sense of community among socially conscious consumers.
- Human Rights Advocacy Organizations
- Partnering with human rights advocacy organizations can lead to corporate social responsibility opportunities and increase brand loyalty among socially conscious consumers.
