Lynn, Massachusetts-based Bent Water Brewing Company is launching 'Jill of All Trades,' a delicious American Pale Ale that aims to support and encourage women and non-binary individuals working in the alcoholic beverage industry and fermentation sector.
This particular American Pale Ale was brewed in collaboration with the Pink Boots Society, an organization that aims to leverage education to foster greater gender diversity in the alcoholic beverage industry. Each year, Bent Water Brewing creates a different beer for the Pink Boots initiative. The 'Jill of All Trades' beer pays tribute to Marion Cowan, a scientist, politician and businesswomen who hailed from the city of Lynn and well and truly lived up to the 'Jill of All Trades' tag due to her diverse accomplishments.
The beer itself is packed with orange and lemon zest, combining a dry floral texture with a satisfying crisp mouthfeel.
Image Credit: Bent Water Brewing
What's Driving This Trend
- Supporting Women in Alcoholic Beverage Industry
- Creating specific products or initiatives that support and encourage women and non-binary individuals working in the alcoholic beverage industry and fermentation sector can lead to greater gender diversity and inclusiveness.
- Collaborating with Non-profits for Social Good
- Partnering with non-profit organizations such as the Pink Boots Society can create opportunities to leverage education and resources for greater social impact.
- Tributes to Local Legends
- Paying tribute to local heroes and legends can create a sense of community and connection with customers, while also highlighting unique stories and history.
Who This Affects Most
- Alcohol and Beverage
- The alcoholic beverage industry can embrace diversity and inclusiveness by creating specific products or initiatives that support and encourage women and non-binary individuals working in the industry.
- Non-profit and Social Services
- Non-profit organizations such as the Pink Boots Society can create partnerships with companies to leverage education and resources for greater social impact.
- Tourism and Hospitality
- Highlighting local heroes and legends, such as Marion Cowan in Lynn, Massachusetts, can create a sense of community and connection with tourists and locals, while promoting unique stories and history.
