Sarilla Hoppy Hibiscus has been launched by the brand at the perfect time to coincide with Dry January as an alcohol-free option for consumers to enjoy. The drink is characterized by its alcohol-free profile that's lightly effervescent that has no sugar, calories, preservatives or pesticides in the mix. The drink was developed by Sara Delaney at the Southeast Craft Beverage Institute lab and is formulated with Yakima Chief hops along with a blend of orange and floral notes.
Sarilla Hoppy Hibiscus will benefit the Pink Boots Society with 5% of sales going towards helping empower women and nonbinary individuals within the beverage industry. The drink is priced at $24 for a case of 12 with orders of four cases or more receiving free shipping.
What's Driving This Trend
- Alcohol-free Drinks
- The rising popularity of alcohol-free drinks provides an opportunity for the beverage industry to cater to health-conscious consumers.
- Social Good
- Brands supporting social causes, like Sarilla Hoppy Hibiscus donating proceeds to the Pink Boots Society, are resonating with consumers and presenting opportunities for collaboration with nonprofits.
- Craft Beverage Institute
- The development of Sarilla Hoppy Hibiscus at the Southeast Craft Beverage Institute lab highlights the growing importance of research and innovation in the beverage industry.
Who This Affects Most
- Beverage
- Alcohol-free drinks are disrupting the beverage industry and creating new opportunities for product development and marketing.
- Nonprofit
- Collaboration between beverage brands and nonprofits, such as the Pink Boots Society, can benefit both parties and enhance brand reputation.
- Research and Development
- Investing in research and development facilities, like the Southeast Craft Beverage Institute lab, can drive innovation and lead to the creation of unique beverage products.
