The Second Chance Beer Company marked Women's History Month in the month of March by launching the 'Fistful of Gummies Berry Edition,' a brew that takes a different approach from conventional sour beers by taking on a fruited character with the addition of different berry varieties.
This particular sour beer was crafted as part of a partnership with the Pink Boots Society, an organization that aims to support women and non-binary people looking to make their careers in the alcoholic beverage industry.
The 'Fistful of Gummies Berry Edition' sour beer comes in at an ABV of five percent, with its unique flavor profile owing to the fact that it includes elements of blackberries, acai and huckleberries.
Given that the original version of 'Fistful of Gummies' was created to appeal to a more diverse demographic of craft beer lovers, it's only appropriate and fitting that a special-edition version be made to support the cause of diversity, equity and inclusion in the beer industry.
Image Credit: Second Chance Beer Company
What's Driving This Trend
- Fruited Sour Beers
- Crafting sour beers with different fruit varieties is gaining popularity among breweries and beer enthusiasts, providing an opportunity to explore new flavor profiles and expand the market for craft beers.
- Supporting Diversity in the Alcoholic Beverage Industry
- Partnerships with organizations like Pink Boots Society are becoming more common in the alcoholic beverage industry, providing an opportunity for companies to support diversity, equity and inclusion initiatives.
- Celebrating Women in Beer
- Creating exclusive brews to celebrate women and non-binary people in the beer industry is a trend that could attract a wider audience and increase brand loyalty for companies that prioritize diversity and inclusion.
Who This Affects Most
- Craft Beer
- Craft beer companies can capitalize on the trend of creating fruited sour beers to attract new customers and expand their product offerings.
- Alcoholic Beverage
- Collaborating with organizations that support diversity in the alcoholic beverage industry can help companies improve their image and increase customer loyalty.
- Women in Business
- Supporting women and non-binary people in traditionally male-dominated industries like brewing can lead to increased diversity and innovation, providing opportunities for disruptive change.
