The Buoy Beer Company, based in Astoria, Oregon, is welcoming and commemorating Pride Month with the introduction of a delicious and special-edition IPA that boldly supports LGBTQ+ rights.
The aptly named 'Pride IPA' is a brew that is ideally designed for warm weather enjoyment. This particular brew offers gently pleasing aromas of grapefruit and tropical fruits of other varieties, with arboreal hints of pine and citrus-spiked lemon completing the flavor profile alongside a balanced amount of hop-drawn bitterness.
Interestingly, the beer, can design and decision-making around where to direct proceeds of sales were taken with the input of Buoy Beer Company staff who identify as members of the LGBTQ+ community. "This involvement, as well as sales from the beer benefiting a local organization supporting queer youth, is a step in the right direction for diversity and inclusion to grow and prosper at Buoy and within our community," noted Buoy's quality assurance lead Amy Still.
Image Credit: Buoy Beer Company
Key Themes Behind This Trend
- Prideful Ipas
- Craft breweries are creating special-edition IPAs to support LGBTQ+ rights, offering a unique marketing opportunity for both the brewery and LGBTQ+ organizations.
- Community Collaboration
- Buoy Beer Company's involvement of LGBTQ+ staff in the decision-making process showcases the potential of collaborative efforts between companies and diverse communities.
- Beer for Cause
- Craft beer sales benefiting local organizations supporting LGBTQ+ youth illustrate the potential for businesses to align with social causes and drive positive impact.
Where This Applies
- Craft Brewing
- The craft brewing industry can seize the opportunity to create special-edition beers that support social causes and appeal to a broader audience.
- Marketing and Advertising
- Marketing and advertising agencies can help craft breweries in developing impactful campaigns around special-edition beers that align with social causes.
- Non-profit and Social Services
- Non-profit organizations focused on LGBTQ+ youth can partner with craft breweries to create mutually beneficial initiatives that raise awareness and funds for the cause.
