Cool Cat Debuts Rainbow-Themed Pride Packaging
Kanesa David — June 3, 2022 — Lifestyle
References: drinkcoolcat & bevnet
Cool Cat has launched new Pride packaging for the month of June, distributing its line of low-calorie wine spritzer cocktails in rainbow-colored cans. The cocktails are 12oz, purchasable in packs of four. Cool Cat will also be donating $10,000 USD to The Center in New York to provide the LGBTQIA+ community access to health and wellness programs, entertainment, cultural events, recovery, parenthood, and family support.
“As a proud, openly gay minority, I created Cool Cat with diversity, equity, and inclusion in mind, which guides us every single day,” boasted Rocco Venneri, CEO of Cool Cat. “That said, I’m thrilled to introduce a PRIDE-themed can this June that shines a spotlight on the LGBTQ+ community in support and recognition of National PRIDE Month.”
Image Credit: Cool Cat
“As a proud, openly gay minority, I created Cool Cat with diversity, equity, and inclusion in mind, which guides us every single day,” boasted Rocco Venneri, CEO of Cool Cat. “That said, I’m thrilled to introduce a PRIDE-themed can this June that shines a spotlight on the LGBTQ+ community in support and recognition of National PRIDE Month.”
Image Credit: Cool Cat
Trend Themes
1. Pride-themed Product Packaging - Businesses can innovate and show support for the LGBTQ+ community by launching pride-themed packaging or products in honor of National PRIDE Month
2. Corporate Donations to LGBTQ+ Charities - Aligning with the values of the LGBTQ+ community and supporting its causes through donations can drive sales while also creating positive social impact.
3. Celebration of Diversity, Equity, and Inclusion - Incorporating diversity, equity, and inclusion into a company's core values and branding can attract and retain customers who value such principles.
Industry Implications
1. Beverage Industry - Beverage companies can create limited edition pride-themed packaging or donate to LGBTQ+ charities to show support for the community and increase sales.
2. Marketing & Advertising Industry - Marketing and advertising agencies can assist companies in creating effective campaigns that showcase a commitment to diversity, equity, and inclusion.
3. Social Impact & Corporate Responsibility Industry - This industry provides services to companies looking to create positive social impact and align their values with their business practices, such as corporate donations to LGBTQ+ charities.
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