The Cann 2022 Pride Campaign has been debuted as a star-studded celebration of the LGBTQ+ community for Pride Month that also highlights some of the brand's latest offerings. The campaign includes the original song and music video 'Taste So Good' starring a series of drag queens, actors and more. The campaign also celebrates the brand's new Lite product flavors.
Co-Founder of Cann Luke Anderson spoke on the new Cann 2022 Pride Campaign saying, "As a queer-founded brand, it was a dream come true to work on this campaign with the most amazing tribe of queer icons and celebrity allies to introduce the new Lite flavors while championing our message of equality for Pride. By casting the most diverse supergroup of trailblazers imaginable, spanning sexuality and gender identity spectrums, this campaign reminds everyone just how empty the world would be if we submit to narratives of LGBTQ+ erasure. In a world where ‘Don’t Say Gay’ is gaining momentum, we’re excited to promote a utopia of queer joy.”
Key Themes Behind This Trend
- Star-studded Campaigns
- Brands can leverage celebrity allies and diverse supergroups in their campaigns to promote their message and product offerings.
- Pride Month Celebrations
- Brands can use Pride Month as an opportunity to celebrate LGBTQ+ community and launch new product flavors or offerings.
- Queer-founded Brands
- Queer-founded brands can leverage their identity to champion messages of equality and promote queer joy.
Where This Applies
- Beverage Industry
- Beverage brands can launch Pride Month campaigns with celebrity allies and diverse supergroups to promote their product offerings and celebrate the LGBTQ+ community.
- Entertainment Industry
- Entertainment brands can collaborate with queer-founded brands to produce original songs and music videos featuring drag queens, actors, and more to promote messages of equality and queer joy during Pride Month.
- Fashion Industry
- Fashion brands can launch Pride Month campaigns with celebrity allies and diverse supergroups to promote their product offerings and celebrate the LGBTQ+ community's diversity and individuality.
