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Limited-Edition Pride Pre-Rolls

Stone Road Launched Six Pre-Roll Flavors in Celebration of Pride

— June 14, 2023 — Marketing
Paying homage to the LGBTQIA2S+ community, queer-led cannabis brand Stone Road launches six limited-edition flavors of Pride pre-rolls. The products boast playful and cheeky names that are sure to capture the attention of consumers. Three five-pack Pride pre-rolls are available to consumers and these include the Dancing Qween Diesel, the Bi-Now-Gay-Later, and the Iced Vanilla Twink Latte. The Super Silver Daddy, the Second Date Wedding Cake, and the Out of the Closet Kush are available as single pre-rolls.

The smoking experience of Stone Road's Pride pre-rolls is described as fruity and flavorful. The joints are infused with the brand's signature house-made bubble hash and diamonds, elevating the experience.

Stone Road is proudly donating a portion of its Pride 2023 sales to My Friend’s Place, a drop-in shelter for homeless youth.

Image Credit: Stone Road
Trend Themes
1. Limited-edition Flavors - Disruptive innovation opportunity: Explore the potential of creating limited-edition flavors in various industries to attract consumer attention and drive sales.
2. Playful Naming - Disruptive innovation opportunity: Incorporate playful and cheeky names into product branding and marketing strategies for increased consumer engagement.
3. Social Responsibility Partnerships - Disruptive innovation opportunity: Collaborate with charitable organizations or causes to create products or campaigns that support social responsibility initiatives and resonate with conscious consumers.
Industry Implications
1. Cannabis - Disruptive innovation opportunity: Introduce limited-edition cannabis products with unique flavors and playful branding to attract cannabis enthusiasts and stand out in the competitive market.
2. Food and Beverage - Disruptive innovation opportunity: Develop limited-edition flavors and playful product names in the food and beverage industry to create a sense of excitement and novelty among consumers, leading to increased sales.
3. Fashion and Accessories - Disruptive innovation opportunity: Create limited-edition product lines with creative and cheeky names in the fashion and accessories industry to generate buzz, attract customers, and drive sales.
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