Activist-Honouring Hazy IPAs

The Rainbows Everywhere IPA Celebrates Pride Month

Pride Month is currently in full swing and New York’s Torch & Crown Brewing Company is honoring those who paved the way for this annual event with a new Rainbows Everywhere beer.

The limited-edition IPA is inspired by the "unity, resilience, and progress among queer people and activists." Specifically, the beer honors the Stonewall Uprising, which happened 24 years ago in New York City. With its juicy tropical notes, bold flavors, and 6.9% ABV the hazy IPA is meant to symbolize the boldness of the queer community.

Best of all, the Rainbows Everywhere beer also supports a great cause. 25% of all the beer's proceeds will be donated to the Ali Forney Center, which provides providing housing, support, and other essential resources to unhoused LGBTQ+ youth.

Image Credit: Torch & Crown Brewing Company

Limited-edition Beers
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Cause-driven Marketing
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Community Engagement
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Where This Applies

Craft Beer
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Social Impact
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Non-profit Organizations
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SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 20%
Freshness 18%