In celebration of Pride, beverage brand Pressed joined forces with two LGBTQ+ artists, Ashley Lukashevsky and Loveis Wise, to raise awareness through their voices and creativity with limited edition bottle labels. Ashley is an illustrator and visual artist from Honolulu, Hawaii while Loveis Wise is an artist and illustrator from Washington, D.C. Both artists focus on social justice issues.
Ashley designed a label for Citrus 2 while Loveis created imagery for Greens 3. They both collaborated on a design for the Strawberry Orange Mango Smoothie. For the month of June, a portion of the proceeds from the sales of these Pressed juices with the limited-edition labels will be donated to the nonprofit LYRIC (Lavender Youth Recreation and Information Center).
Image Credit: Pressed
Key Themes Behind This Trend
- Celebration Collaborations-trend
- More brands are expected to collaborate with artists and non-profits to celebrate events and raise awareness.
- Social Justice Art -trend
- Artists will increasingly contribute to making social justice discourse mainstream and raise awareness.
- Non-profit Product Collaborations-trend
- More brands are adopting the charitable model of selling limited edition products to support charity causes.
Where This Applies
- Beverage-industry
- Beverage companies are ripe to build collaborations with artists and non-profits to raise corporate social responsibility (CSR) standards.
- Art-industry
- Artists and illustrators with a focus on social justice have found a new platform to communicate their messages through collaborations with brands.
- Non-profit Industry
- Non-profits can benefit from partnering with brands to fundraise and increase their visibility through product collaborations.
