In celebration of Pride, Pop-Tarts recently launched its first-ever Pride box titled 'NEON Pink Block Party Lemonade.' The new box features stunning and vibrant designs created by illustrator Thaddeus Coates. The limited-edition box was launched in partnership with NEONxGLAAD, a collective of artists and ingenious creators that leverage the power of storytelling to increase the visibility of Black LGBTQ+ people.
Thaddeus Coates, an illustrator and influencer, created a unique work of art for this program, called "Issa Block Party," that illustrates the theme "One of a Kind, But Never Alone," and highlights the joy of being part of LGBTQ+ and BIPOC families. In addition, Pop-Tarts commissioned independent artists to create lively images that are edible and printed on the frosting.
Pop-Tarts will launch 450 boxes of NEON Pink Block Party Lemonade Pop-Tarts on its Instagram shop, available for purchase for $5. Each Friday during Pride month, there will be an additional 450 boxes available for purchase and one of four LGBTQ+ and BIPOC partner organizations will be featured on Pop-Tarts' social media channels.
Image Credit: Pop-Tarts
Why This Trend Is Growing
- LGBTQ+ Visibility and Support
- In industries across the board, companies have the opportunity to increase LGBTQ+ visibility and support through collaboration with artists and organizations, as seen in Pop-Tarts' partnership with NEONxGLAAD and artist Thaddeus Coates.
- Limited-edition Collaborations
- Limited-edition collaborations are an opportunity for companies to generate excitement and revenue, as seen in Pop-Tarts' launch of only 450 boxes of the NEON Pink Block Party Lemonade Pop-Tarts during Pride month.
- Edible Art
- In the food and beverage industry, there is an opportunity to incorporate visually stunning and edible art, as seen in Pop-Tarts' commissioning of independent artists to print lively designs on the frosting of their limited-edition Pride box.
Industries Being Reshaped
- Food and Beverage
- Companies in the food and beverage industry can collaborate with artists and organizations to create limited-edition products that support marginalized communities and incorporate visually stunning designs into their products.
- Marketing and Advertising
- Marketing and advertising industries have the opportunity to increase LGBTQ+ visibility and awareness by partnering with organizations and artists and showcasing their support through creative advertising campaigns.
- Retail
- Retail companies can generate excitement and revenue by offering limited-edition collaborations with artists and organizations that support marginalized communities, creating an exclusive experience for their customers.
