These June 2022 social good initiatives are showcasing the various ways in which brands are incorporating philanthropy into their business models. From self-doubt alleviating campaigns to Asian food-inspired clothing collections, this month sees the rise in humanitarian efforts across various industries.
Panda Express and Phillip Lim launched the AAPIHM clothing collaboration to show their support of Asian businesses during Asian American & Pacific Islander Heritage Month. The limited-edition apparel collection aims to shed light on food insecurity throughout the targetted community, with proceeds donated to food-related organizations.
Another social good initiative comes from Cadbury who joined forces with The Prince's Trust, Helen Mirren, Ian Wright, and others for its latest campaign. The Give a Doubt Campaign aims to alleviate feelings of insecurity among consumers with words of encouragement.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
