UK-based coffee franchise Pret A Manger has collaborated with London designers Daniel Fletcher, Ashish, and Richard Quinn to celebrate the launch of a new spring salad selection. Limited-edition silk scarves inspired by Pret A Manger’s newest salads ‘Miso Chicken,’ ‘Tamari & Ginger Aubergine Salad Bowl,’ ‘Pesto Pasta Salad Box,’ and ‘Greens Salad Bowl.’
The different silk scarves will all be available on the Pret website. Proceeds from the scarf sales will go to The Pret Foundation, an organization that aims to fight against homelessness and support grassroots charities.
Artist Daniel Fletcher commented on the collaboration, saying: "When I’m having a busy day in the studio, a Pret salad always gives a boost to get me through, [so] I was so pleased to be able to get involved with this campaign supporting the fantastic work The Pret Foundation does to help alleviate homelessness."
Image Credit: Pret A Manger
What Makes This Trend Stand Out
- Fashion-food Fusion
- The trend of merging food and fashion to promote social and environmental causes.
- Collaborative Design
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Sectors Adopting This
- Food and Beverage
- Innovative food and beverage businesses can partner with designers to create limited-edition products that promote social and environmental causes.
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- Nonprofit Sector
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