Moose Toys Partners with Mark Rober on CrunchLabs
Kalin Ned — February 11, 2026 — Social Good
References: toyworldmag
Moose Toys has partnered with the digital science personality and former NASA engineer Mark Rober to introduce the CrunchLabs collection, a range of toy products set to debut in retail environments in the middle of 2026. This initiative represents a fusion of the manufacturer’s commercial production capabilities with the educational entertainment philosophy cultivated by Mark Rober’s media presence.
The CrunchLabs by Mark Rober collection includes THE CRUNCHINATOR, the ELEPHANT TOOTHPASTE BLAST, the HOVER RING BLASTER, the EGG DROP CHALLENGE, the TURBO TRICK PLANES, the STUNT BIKE LAUNCHER, the SLIME PRANK LAB, and the SQUIRREL DASH GAME. The merchandise translates widely viewed digital experiments into tangible, hands-on activities that will allow young users to replicate large-scale phenomena within a domestic setting. Each unit incorporates a scannable element that unlocks supplementary instructional footage hosted by the creator, who elucidates the mechanical and chemical principles demonstrated during use.
Image Credit: Moose Toys
The CrunchLabs by Mark Rober collection includes THE CRUNCHINATOR, the ELEPHANT TOOTHPASTE BLAST, the HOVER RING BLASTER, the EGG DROP CHALLENGE, the TURBO TRICK PLANES, the STUNT BIKE LAUNCHER, the SLIME PRANK LAB, and the SQUIRREL DASH GAME. The merchandise translates widely viewed digital experiments into tangible, hands-on activities that will allow young users to replicate large-scale phenomena within a domestic setting. Each unit incorporates a scannable element that unlocks supplementary instructional footage hosted by the creator, who elucidates the mechanical and chemical principles demonstrated during use.
Image Credit: Moose Toys
Trend Themes
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Science-backed Play — Toys that embed validated scientific concepts into play experiences are redefining learning by turning experimental phenomena into repeatable home activities.
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Creator-branded Educational Products — High-profile digital creators lending their credibility to physical products are merging entertainment followings with curriculum-aligned merchandise that commands trust and attention.
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Scannable-integrated Packaging — Product packaging with scannable elements that unlock creator-led instructional content is establishing a blended physical-digital learning layer around single SKUs.
Industry Implications
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Toy Manufacturing — Manufacturers are shifting from pure novelty to experiment-driven kits that require novel safety engineering, materials sourcing, and assembly workflows to replicate dramatic demonstrations at scale.
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Educational Technology — EdTech platforms are increasingly converging with tangible products through synchronized video tutorials and interactive modules that contextualize hands-on experiments within pedagogical frameworks.
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Retail Consumer Goods — Retailers are adapting merchandising and in-store demo formats to showcase high-energy, creator-endorsed science toys that drive experiential purchase consideration and extended engagement.
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