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Mars Rover Toy Models

The LEGO Technic NASA Mars Rover Perseverance Arrives June 1

— May 25, 2023 — Life-Stages
The LEGO Technic NASA Mars Rover Perseverance set has been debuted as a new kit for avid space exploration fans alike to try their hand at building. The kit features all the required components to build the namesake Mars rover and comes in at 12-inches in length with a nine-inch height. The articulating components on the model encourage the builder to interact with it and is thus great for being incorporated into a collection or even played with by builders aged 10 and up.

Designer at the LEGO Group Luke Cragin commented on the set saying, "I’ve always felt passionate about space, and the design process let me explore my interest as I recreated the incredible engineering developed by the pioneering team at NASA. We hope the model’s features and functions will help introduce young space lovers to the world of engineering and encourage them to reach for the stars in the future.”

The LEGO Technic NASA Mars Rover Perseverance set will be available for purchase starting June 1, 2023.
Trend Themes
1. Space Exploration Toys - Opportunity for disruptive innovation in the toy industry by creating customized and interactive space exploration sets that encourage children to learn more about science and engineering.
2. STEM Education Kits - There is an opportunity to develop more STEM-focused educational toys that inspire young children to become interested in space exploration and engineering.
3. Branded Design Kits - Brands can partner with educational institutions such as NASA to create more exclusive kits that teach children about space exploration and engineering.
Industry Implications
1. Toy Industry - The toy industry can leverage the popularity of space exploration and engineering to create more educational and interactive sets for children.
2. Education Industry - Opportunity for the education industry to incorporate more hands-on and interactive STEM toys into the classroom setting to educate children about science and engineering.
3. Space Industry - There is an opportunity for the space industry to partner with toy companies to create branded sets that promote space exploration and inspire the next generation of space explorers and engineers.
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