These 2023 toys trends identify the ways in which the industry shifted in the past year to embrace legacy brands like Barbie, but also new ones that prioritize alternative kinds of play for children of all ages.
Discussing the top toys trends from the past year would be impossible without the mention of Barbie given reinvigorated interest driven by the summer blockbuster of the same name. This trend spilled outwards to see new collaboration products across the industry as seen with the Kylie Jenner Bratz doll, the Off-White x Monster High collection and more.
We're also seeing old-fashion toys being given a modern day overhaul with chess sets that use artificial intelligence (AI) to accommodate solo play or practice, DIY pinball machines made out of wood and much more.
For more toy-related innovations in the coming year, check out Trend Hunter's 2024 Trend Report.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
