Gummy Bear Toys

Gummymals are Squeezable Toys with 20 Different Interactions

Gummymals by Eolo Toys are interactive squeezable toys with 20 different lights and sounds. With the soft and rubbery feel of a gummy bear, Gummymals are full of sensory features for kids ages four to eight. The bears boast bellies that light up with different colors at random, and they can be fed with an included bottle. Gummymals make sounds when they are fed, squeezed, burped, shaken or napping.

Eolo Toys' Gummymals are set to be shown at the Spielwarenmesse trade fair in Nuremberg before being launched for the spring and summer season. Already, a second wave of Gummymals is in development that introduces new gummy characters, and they will be shown during the trade fair event.

Interactive Squeezable Toys
Eolo Toys has created a new trend of interactive toys that engage children with lights and sounds.
Sensory Play
Gummy Bear Toys are promoting sensory play with their bright lights and various sounds.
Expansion of Toy Lines
The development of new Gummymal characters could lead to the expansion of toy lines and increased revenue.

Where This Applies

Toy Industry
The toy industry can benefit from investing in the development of interactive and sensory toys for children.
Childcare Industry
Childcare facilities can incorporate Gummymals into their sensory play activities and programs.
Education Industry
Educators can use Gummymals to promote sensory development and engagement in the classroom setting.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 90%
Activity 69%
Freshness 16%