Top Trends in Toys
Appealing to children and adults alike, toys have a way of striking up a sense of excitement and nostalgia. Offering the latest in children’s entertainment, educational play and toy innovation, Trend Hunter’s toys category will bring you the most cutting edge trends in consumer play.
Collectible K-Pop Dolls
When fans aren't watching or rewatching KPop Demon Hunters, the most popular Netflix film of all time, kids and kidult collectors are building out their collections of officially licensed products,...
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Commemorative Goddess Dolls
Since its 2001 launch, Bratz has carved out a unique place in fashion, music, beauty and entertainment, and this year, the iconic brand is celebrating its 25th anniversary with special launches...
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Onesie Character Collectibles
For the growing wave of kidults driving the collectible figure boom, the appeal goes beyond the thrill of cracking open a blind box, as seen in OneZZZ characters, which double as dopamine-boosting...
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Collectible K-Pop Dolls
When fans aren't watching or rewatching KPop Demon Hunters, the most popular Netflix film of all time, kids and kidult collectors are building out their collections of officially licensed products,...
Read More +
Top 20 Toys Trends in April
In April 2026, toys serve as a snapshot of how play is evolving at the intersection of design, tech and nostalgia. This month’s roster highlights everything from avant-garde princess dolls to...
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Luxurious Building Block Handbags
This LEGO Ideas Hermès Birkin has been designed by BOI_Design and KittyJW as a kit idea that takes the luxury handbag as its inspiration to immortalize it in a decidedly playful way. The My Own...
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Collectible K-Pop Dolls
When fans aren't watching or rewatching KPop Demon Hunters, the most popular Netflix film of all time, kids and kidult collectors are building out their collections of officially licensed products,...
Read More +
Top 20 Toys Trends in April
In April 2026, toys serve as a snapshot of how play is evolving at the intersection of design, tech and nostalgia. This month’s roster highlights everything from avant-garde princess dolls to...
Read More +
Luxurious Building Block Handbags
This LEGO Ideas Hermès Birkin has been designed by BOI_Design and KittyJW as a kit idea that takes the luxury handbag as its inspiration to immortalize it in a decidedly playful way. The My Own...
Read More +
Screen-Free Language Toys
Limited-Edition Weighted Companions
Ugly-Cute Character Keyrings
Magical Hooded Plushies
Collectible K-Pop Dolls
Onesie Character Collectibles
Commemorative Goddess Dolls
Interactive AI Companion Robots
AI Learning Companions
Kid-Friendly Smart Cameras
Gamified Smart Lunchboxes
Vinyl-Faced Plush Toys
Toy Kitchen Cookbooks
Collectible Palestinian Dolls
Mental Health Toy Curations
Luxurious Building Block Handbags
Interactive K-Pop-Inspired Pop-Ups
Customizable Wearable Plushies
Cult Movie-Inspired Collector's Sets
Animatronic Sci-Fi Toys
Children's Smartwatch
Tech wearable brands are creating smartwatches with youth safety features
Trend - Brands are rolling out child-focused smartwatches with built-in GPS tracking, geofencing, SOS alerts, secure voice/text messaging, activity monitoring and preloaded educational games—delivering age-appropriate connectivity, safety and cognitive engagement without full internet access.
Insight — Insight - Modern parents juggle the need to keep kids safe and connected to themselves with the desire to limit screen time and exposure to online risks. Simultaneously, children crave independence and interactive experiences for entertainment and development. These pressures answer have led smart wearable manufacturers to create smartwatches catered for children, stimulating young minds with bite-sized educational content and offering parents' peace of mind with inbuilt safety features.
Workshop Question — How can we design a product that balances safety features and limited connectivity, appealing to both parents' concerns and children's desire for independence and engagement?
- Gen Z
- Gen Alpha
- Millennial
- Gen X
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90s Cartoon Vinyl Figures
Branded Frozen Treat Games
Iconic Toy Collection Expansions
Collectible Toy Refreshment Partnerships
Top 20 Toys Trends in April
AI Companion Toys
Pony Character Crochet Kits
Real-Circuit Board Games
Space-Themed Screen-Free Learning Platforms
Countertop Appliance Plushies
Pet Caretaking-Focused Plush Collections
STEAM-Inspired Construction Toy Systems
Squeezable Dumpling Collectibles
Athlete-Inspired LEGO Sets
Collectible Mini Records
Playable Mini Vinyls
Extraterrestrial Cow Plushies
AI-Assisted Toy Design Tools
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