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Toys

Appealing to children and adults alike, toys have a way of striking up a sense of excitement and nostalgia. Offering the latest in children’s entertainment, educational play and toy innovation, Trend Hunter’s toys category will bring you the most cutting edge trends in consumer play.
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Mars Colonization Board Games
Mars Colonization Board Games
The 'Migration Mars' Tabletop Game Requires Strategy and More
The ‘Migration Mars’ tabletop game is an intergalactic exploration pastime that enables players to try their hand at colonizing the red planet. The game is suited for players aged 12... MORE
Expert-Designed Subscription Baby Kits
Expert-Designed Subscription Baby Kits
The Lovevery's Play Kits Focus on Child Development
Subscription baby kits have become a popular format for adults to receive various products for their little ones—from clothing and baby food to toys and hygiene products. The Lovevery is one... MORE
Internet-Inspired Collectibles
Internet-Inspired Collectibles
Moose Toys' Oh! My Gif Collectibles Mimic Looping GIFs
Moose Toys is expanding upon its range of innovative, award-winning toys with a new range of collectibles called Oh! My Gif. Introduced at the London Toy Fair, these new toys take inspiration from... MORE
3D-Printed Tabletop Game Boards
3D-Printed Tabletop Game Boards
This Magnetic Catan Game Board Has a Detailed Design
This magnetic Catan game board has been designed by Thingverse member TheRooster as a three-dimensional version of the classic tabletop pastime that will offer players with an immersive new way to... MORE
Stimulating Architectural Puzzle Toys
Stimulating Architectural Puzzle Toys
The AniBlock Puzzle Challenger Helps with Critical Thinking
The AniBlock Puzzle Challenger is a modern take on conventional jigsaw puzzles that incorporates a 3D design into the experience along with an abstract aesthetic with architectural accents. The kit... MORE
Coding Race Car Features
Coding Race Car Features
The Hot Wheels ID Swift Playground Engages Kids with STEM Lessons
The Hot Wheels ID Swift Playground is a digital solution for the namesake smart die-cast racing car set that will provide players with a way to partake in coding lessons as they play. The... MORE
Top 35 Toy Trends in December
Top 35 Toy Trends in December
From Programmable Robot Pets to Customizable Wooden LEGOs
The top December 2019 toys are full of inspiring gift ideas for people of all ages who love to play. While some of the playthings are screenless and low-tech, encouraging time away from devices,... MORE
Sustainable Toys Initiatives
Sustainable Toys Initiatives
LEGO Announced Plans to Stop the Production of Plastic Blocks by 2030
In the wake of climate change and the plastic pollution crisis, iconic toy company LEGO recently announced that it plans to stop the production of plastic blocks by 2030 and all pieces will be made... MORE
DIY Play
Kids’ toys incorporate more custom, DIY features to encourage engagement
Implications - Aiming to support skill-building and independent learning, toy brands are turning to DIY elements to make playtime more interactive and educational. Transforming traditional activities or games into experiences you have to put effort into, brands are utilizing do-it-yourself elements to not only make games more challenging, but to also teach kids about empowerment and work ethic at the same time.
Workshop Question - In what ways could you incorporate DIY features into core products? How can you help make your consumer feel more empowered?
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Popularity
Activity
Freshness
Patterns
Megatrends
Light-Up Collectible Toys
Light-Up Collectible Toys
The Character-Filled Wow! Pods Illuminate with a Swipe
Wow! Stuff recently introduced Wow! Pods as a new kind of collectible for kids between the ages of five and 15 that features favorite characters, interlocking components and light-up displays. In... MORE
Connected Toddler Play Mats
Connected Toddler Play Mats
The Funtory Magic Carpet Makes Use of Educational AR Technology
The Funtory Magic Carpet is a play mat for parents to incorporate into the playroom or bedroom of toddlers to help them maximize the time they spend playing. The vibrant play mat is designed for... MORE
Dog-Themed Card Games
Dog-Themed Card Games
The Stuhoundious Card Game Challenges Players to Reunite Seven Dogs
Stuhoundious is a new strategy card game on Kickstarter that’s fun for all ages and entirely based around dogs. The game for up to seven people introduces players to seven dogs that got... MORE
International Space Station Replicas
International Space Station Replicas
The LEGO International Space Station is Seven-Foot-Tall
The LEGO International Space Station kit is a product of LEGO Ideas, which is a branded platform where people can submit their ideas — however outlandish they might be, and the brick toy company... MORE
Competitive Drone Games
Competitive Drone Games
Interplay UK's Drone Home Challenges Players to Race Aliens to Safety
At the London Toy Fair, Interplay UK introduced several new products and brands, including Drone Home, an intergalactic game that challenges kids to get their aliens to the safety of their spaceship... MORE
Recycled Plastic Plush Toys
Recycled Plastic Plush Toys
Keel Eco Makes Recycled Plastic Toys by Repurposing Water Bottles
There are tons of fashion, footwear and accessory brands that are introducing products made from recycled plastic water bottles and Keel Eco sets itself apart as a company that makes recycled... MORE
Top 100 Toy Trends in 2019
Top 100 Toy Trends in 2019
From Eco Craft Collectibles to Customizable Gender-Neutral Dolls
The top 2019 toy trends explore themes like gender neutrality, DIY play centered on customization and skill-building, as well as tech-powered innovations that inspire even more creativity with... MORE
Classroom-Ready Building Block Robots
Classroom-Ready Building Block Robots
The LEGO SPIKE Prime Set is for Grade Six to Eight Students
The LEGO SPIKE Prime Set is a STEAM education kit for students in grades six through eight that will offer them an interactive way to learn about basic programming concepts and much more. The kit... MORE
Charitable Tournament Partnerships
Charitable Tournament Partnerships
The Overwatch Twitch Rivals Charity Competition Gains Support
The Twitch Rivals event series is an eSports tournament that invites Twitch streamers and former pro players to test their skills against one another. In one of its more recent manifestations, the... MORE
Hands-On STEAM Toys
Hands-On STEAM Toys
Matatalab Debuts Its New Coding Robot for Ages Three and Up at CES 2020
STEM toys are now giving way to STEAM toys, which is essentially the same idea but with ‘the Arts’ included. Matatalab debuts one such product during its time in Las Vegas at CES 2020.... MORE
play_circle_filled Weather-Themed Collectible Toys
Weather-Themed Collectible Toys
Mattel's Cloudees are Opened by Adding Water & Shaking
Mattel’s Cloudees collectibles are based on the weather and introduce kids to characters from different lands like Raindrop Village, Stormyville, Snowflake Hills and Windy Way. Naturally, the... MORE
play_circle_filled Color-Changing Fashion Dolls
Color-Changing Fashion Dolls
Barbie Color Reveal Creates a Surprise-Filled Unboxing Experience
Mattel’s Barbie Color Reveal reinvents the classic Barbie unboxing experience with dolls that are coated in color and paired with tons of surprises. The product is packaged in a tube that... MORE
Toy-Themed Amusement Parks
Toy-Themed Amusement Parks
Galaxyland's Attractions are Being Redesigned with Hasbro Brands
The West Edmonton Mall’s Galaxyland, North America’s largest indoor amusement park, has been entertaining kids for over two decades with its space-themed design but soon it will be... MORE
Tuna Mascot Figurines
Tuna Mascot Figurines
Tuna Brand StarKist Co. Now Has Its Own Funko Pop! Collectible
Some of the most sought-after Funko Pop! collectibles are based on characters from TV shows, books and movies, and a few brand mascots are also available to purchase as Pop! Ad Icons, including... MORE
Recycled Plastic Baby Toys
Recycled Plastic Baby Toys
The Baby Clementoni Play for Future Range Uses 100% Recycled Plastic
The Baby Clementoni Play for Future product range introduces playthings for kids that are made with 100% recycled plastic and are completely paint-free. In all, the collection of eco-friendly toys... MORE
Whimsical Slime Packaging
Whimsical Slime Packaging
Vault49 Curates a Stunningly Playful Design for the Moon Cotton Brand
The aesthetic of Moon Cotton’s branding and packaging will, without a doubt, catch the attention of consumers, thanks to the work of New York City-based design agency Vault49. Moon Cotton is... MORE