Toys Trends

Trend - As discussions around the impact AI will have on young people increase, those in the toy space are finding ways to use this and other technologies in more positive ways. Allowing kids to use technology comes with a certain stigma. Undoing this negative perception is about integrating emotional development into play, enabled by tech.

Insight - After seeing the negative impacts technology had on the Millennial and older Gen Z generations, fears around how younger members of the latter will develop with AI are on the rise. This is exacerbated by the fact that many parents of young Gen Z are Millennials themselves. To this generation of parents, emotional intelligence and a sense of holistic wellness is as important as a child's ambitions or academic performance. EQ-focused tech toys are a compromise, simultaneously exposing children to new technologies while also assisting in overall development.