Curl Care Dolls

Healthy Roots Dolls Have Washable, Styleable Textured Hair

There are countless hairstyling dolls on the market, but Healthy Roots Dolls is making an impact by introducing Zoe, a textured hair doll that not only celebrates diversity but also provides valuable education on curl care, empowering kids—and their parents—to learn the basics of embracing beautiful natural hair textures.

Zoe, the debut Healthy Roots doll, stands 18" tall with vinyl limbs and a soft cloth body torso. This doll features washable, styleable hair that's designed to be brushed, detangled and enhanced with real hair care products. As Healthy Roots Dolls notes, "[Zoe's] hair is best styled in individual braids, puffs or other styles with a middle part."

One toy at a time, the doll industry is embracing greater diversity, allowing children to see themselves authentically represented in their toy companions, fostering inclusion and self-acceptance.

Diversity-inclusive Toys
This trend highlights the increasing demand for toys that represent a broad spectrum of ethnicities and backgrounds, fostering a sense of inclusion and cultural understanding among children.
Educational Playthings
Toys that offer educational value by teaching practical life skills, such as hair care, are gaining popularity, combining play with learning and skill development.
Realistic Fashion Dolls
The trend towards realistic features and functionalities in fashion dolls is driving innovation in doll design, creating more engaging and relatable play experiences for children.

Who This Affects Most

Toy Manufacturing
The toy manufacturing industry is evolving to include more diverse and educational products, catering to a broader customer base and addressing societal needs for representation and learning.
Educational Products
The educational products industry is expanding to include toys that teach practical skills, providing multifaceted learning tools that go beyond traditional books and media.
Hair Care Products
Hair care companies see opportunities in collaborations with toy makers, providing child-friendly products and educational materials that promote proper hair care from a young age.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 51%
Activity 30%
Freshness 36%