Just in time for National CROWN Day, one of the largest Black-owned toy start-ups, Purpose Toys, launched the Pixie Puff Doll Collection. This Tightly-Coiled Natural-Hair Fashion Doll line celebrates short and chic natural hairstyles, specifically coily 4C textured hair.
The Naturalistas dolls are glamorous and they help kids to see themselves in the dolls they play with, and the Pixie Puff Collection shows off one of the most common hair types in the African American community. "Whereas there is an over-representation of long straight hair and long loose curls across the Black doll category, the reality is that many African American children actually have gorgeous tightly coiled hair," said Purpose Toys CEO, DeeDee Wright-Ward.
CROWN Day is a holiday that celebrates the 2019 signing of the CROWN Act into legislation in California to outlaw Natural-Hair discrimination.
Key Themes Behind This Trend
- Coily-haired Dolls
- The emergence of coily-haired dolls presents opportunities for toy manufacturers to create toys that reflect diversity and inclusivity.
- Diversity in Doll Manufacturing
- Manufacturers should consider creating more diverse dolls to encourage inclusivity and representation in children's playtime.
- Awareness Holidays and Product Launches
- Holidays that raise awareness and support for communities can be an excellent opportunity for product launches that cater to those communities.
Where This Applies
- Toy Industry
- The toy industry can benefit from creating dolls that reflect diversity and promote inclusivity.
- Beauty Industry
- The beauty industry can launch products that cater to natural hairstyles and textures such as coily hair.
- Fashion Industry
- The fashion industry can incorporate natural hair trends into their designs to promote inclusivity and diversity in their products.
