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Top 100 Toys Trends for 2023

From Representation-Focused Toy Dolls to Optical Illusion Fidget Toys

— January 28, 2023 — Life-Stages
When it comes to toys, this list of trends going into the 2023 year includes everything from STEM subscription crates to 90s-inspired plush toys. Coming out of the pandemic, brands are hoping to bring consumers back to normal life by evoking a sense of nostalgia with their products.

In particular, Christmasville Cove is a brand-new toy business created by a couple who realized there was a need for nostalgic, culturally significant toys for children of all ages. The shop's main goal is to provide adults with nostalgic toys from the 1970s, 1980s, and 1990s while also carrying contemporary pop culture-related toys.

On the opposite end of the spectrum, the interactive imagiCharm connected coding toy offers a customizable digital experience from any location. Children eight and older may use the imagiCharm linked coding toy to share their creations with the online community. Additionally, users have the option of participating in projects made by other programmers.

For more toys trends in the year ahead, check out Trend Hunter's 2023 Trend Report.
7.9
Score
Popularity
Activity
Freshness
100
Comic Book Antihero NFTs
Comic Book Antihero NFTs
McFarlane Toys Launches New 'Spawn' Digital Collectible Series
<
99
Champagne Membership Clubs
Champagne Membership Clubs
Privé Société is a Private Club from Privé Réserve
<
98
Africa-Themed STEM Crafts
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
<
97
Gaming Merchandise Partnerships
Gaming Merchandise Partnerships
Spin Master is Releasing Official Gaming Toys with Sony
<
96
Revived QSR Halloween Toys
Revived QSR Halloween Toys
McDonald's New Halloween Pails Come in Three Styles
<
95
Action Figure Shooting Games
Action Figure Shooting Games
In 'Hypercharge: Unboxed' Players Control Toys in a Retail Store
<
94
Legacy-Honoring Action Figures
Legacy-Honoring Action Figures
Hot Toys Relaunched its Black Panther Figure for Chadwick Boseman
<
93
Transforming Camera Toys
Transforming Camera Toys
Canon Announced a Partnership and Toy Line with Transformers
<
92
Adjustable Gripper Dog Toys
Adjustable Gripper Dog Toys
The FetchPro Offers Four Adjustable Prongs to Pick Up and Throw Toys
<
91
Remote-Controlled Wheelchair Toys
Remote-Controlled Wheelchair Toys
Hot Wheels Announced the Release of its First-Ever RC Wheelchair
<
90
Retailer-Backed Digital Collectibles
Retailer-Backed Digital Collectibles
Walmart Launches New Digital Collectibles Platform, 'AutoT'
<
89
Sci-Fi Movie Treats
Sci-Fi Movie Treats
Kinder Joy Has New Avatar-Themed Eggs Ahead of the New Movie
<
88
Nostalgic Sci-Fi Toys
Nostalgic Sci-Fi Toys
Playmates Launched a Series of Retro 'Star Trek' Figurines for Adults
<
87
Natural Scavenger Hunt Toys
Natural Scavenger Hunt Toys
Craft-tastic Nature: Scavenger Hunt Potions Inspire Play in Nature
<
86
Antihero Movie Figures
Antihero Movie Figures
Hot Toys Launched Dwayne 'The Rock' Johnson’s Black Adam in Golden Armor
<
85
Toy Pony NFTs
Toy Pony NFTs
Funko & Hasbro's My Little Pony NFTs Feature the Most Popular Characters
<
84
Prideful Superhero Toys
Prideful Superhero Toys
The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
<
83
Legacy Building Block Toys
Legacy Building Block Toys
LEGO is bringing Back its Galaxy Explorer Spaceship from 1979
<
82
Youth-Focused Coding Dolls
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
<
81
Heroic Bedtime Toys
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
<
80
Space-Themed Chocolate Toy Products
Space-Themed Chocolate Toy Products
The Kinder Joy Space-Themed Collection Includes 12 Toys
<
79
Coily Haired Dolls
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
<
78
Sci-Fi Film-Themed Dart Toys
Sci-Fi Film-Themed Dart Toys
NERF Launches the New Star Trek Starfleet Phasers Blasters
<
77
Toy Brand Retail Partnerships
Toy Brand Retail Partnerships
Target and FAO Schwarz Have Partnered for Physical and Online Shops
<
76
Storytelling Building Toys
Storytelling Building Toys
Lego City Missions Take Young Builders on a Story-Based Journey
<
75
Pet-Specific Electric Zip-Lines
Pet-Specific Electric Zip-Lines
HPA Was Created by Tony Zanoni to Improve Pets Health
<
74
3D-Printed LEGO Minifigures
3D-Printed LEGO Minifigures
LEGO Unveils its First 3D-Printed Wooden Duck Toy for Minifigures
<
73
Vibrant Psychedelic Print Clogs
Vibrant Psychedelic Print Clogs
Steven Harrington Joins Crocs on the Quickstrike Clog Design
<
72
Kids & Toys in the New Normal
Kids & Toys in the New Normal
Trend Hunter's Now Trending Series Explores the Evolution of Toys
<
71
Teatime-Inspired Toys
Teatime-Inspired Toys
The 'Musical Tea Set Toy' Plays Music and is Operated by Hand Winding
<
70
Spinning Toy Dolls
Spinning Toy Dolls
'Sky Dancers,' the Flying Toy Dolls from the 90s, Are Back in Stock
<
69
Customizable Vinyl Toys
Customizable Vinyl Toys
Makeship Launches New Vinyl Figures Collection for Content Creators
<
68
Superhero Movie Figurines
Superhero Movie Figurines
Hot Toys Launched a 1/6th Scale Figurine of Robert Pattinson's Batman
<
67
Collectible Anthropomorphized Toys
Collectible Anthropomorphized Toys
Epoch's Calico Critters Line Opens a Direct-to-Consumer Website
<
66
Cartoon-Themed Cafe Collections
Cartoon-Themed Cafe Collections
The Starbucks x Snoopy Collection is Launching in Japan
<
65
STEM Subscription Crates
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
<
64
Appliance-Themed Playsets
Appliance-Themed Playsets
LG & Playmobil are Unveiling a Toy Collection at IFA 2022
<
63
Interactive Educational Coding Toys
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
<
62
Clever Series-Inspired Dog Toys
Clever Series-Inspired Dog Toys
PetSmart and Stranger Things Released Series Themed Puppy Apparel
<
61
Wish-Making Lantern Collectibles
Wish-Making Lantern Collectibles
Lil Wish Lanterns Activate Imagination Through Positivity & Play
<
60
Whimsical Cartoon-Focused Capsules
Whimsical Cartoon-Focused Capsules
URDU x 432Hz x PLANTS OF GOD Take You to Their 'Secret Garden'
<
59
Kid-Friendly Biobased Tableware
Kid-Friendly Biobased Tableware
Dantoy's Tableware Focuses on Sustainability & Development
<
58
Representation-Focused Toy Dolls
Representation-Focused Toy Dolls
Laverne Cox and Mattel Release the First Transgender Barbie Doll
<
57
Kpop-Group Miniature Digital Toys
Kpop-Group Miniature Digital Toys
The Exciting BTS TinyTan Tamagotchi is a Pocket-Size Digital Toy
<
56
Foundation-Supporting '90s Toys
Foundation-Supporting '90s Toys
A New Bop It! Button Was Launched for the Game's 25th Anniversary
<
55
Skateboard Toy Collections
Skateboard Toy Collections
Hot Wheels Brought its 'Skate' Line to Canada with Tony Hawk
<
54
Recycled Sex Toy-Made Clogs
Recycled Sex Toy-Made Clogs
ROSE IN GOOD FAITH Designs the Sustainable Plastic Soul Clog
<
53
Hyper-Detailed Articulating Action Figures
Hyper-Detailed Articulating Action Figures
The Hasbro Starting Lineup Includes Eight NBA Players
<
52
Nostalgic Toy Stores
Nostalgic Toy Stores
Christmasville Cove is a Tennessee-Based Retailer of Fun Toys for All Ages
<
51
Unexpected Pet Accessory Collections
Unexpected Pet Accessory Collections
Stranger Things and Petsmart Created Spooky Dog Accessories
<
50
Solar-Powered Rover Kits
Solar-Powered Rover Kits
4M's 'Solar Rover Kit' Educates Kids About the Power of Green Science
<
49
Film-Themed Building Block Toys
Film-Themed Building Block Toys
Marvel and LEGO Join Forces to Create a Sactum Sactorum LEGO Set
<
48
Floating Stone-Like Dog Toys
Floating Stone-Like Dog Toys
The Kurgo Skipping Stones are Easy to Throw and Spot
<
47
Empowering Children's Toys
Empowering Children's Toys
Chris "Ludacris" Bridges and Mattel Launch Karma’s World Toy
<
46
Empowering Tween Dolls
Empowering Tween Dolls
BFF by Cry Babies Inspire Growth from Everyday Challenges
<
45
Nostalgic Kidult Meals
Nostalgic Kidult Meals
McDonald's x Cactus Plant Flea Market Made Happy Meals for Adults
<
44
Super-Mini Toy Collectibles
Super-Mini Toy Collectibles
Minis-in-Minis are Miniatures with Even Tinier Toys Inside
<
43
Chrome-Colored Action Figures
Chrome-Colored Action Figures
Hot Toys Shares Imagery of Its Upcoming Chrome Stormtrooper
<
42
Anime-Inspired Handmade Dolls
Anime-Inspired Handmade Dolls
Culture Entertainment Reveals Two Naruto and Sasuke Kokeshi Dolls
<
41
Miniature Digital Compact Toys
Miniature Digital Compact Toys
Bandai and SPY x FAMILY Join on the Anya Forger Tamagotchi
<
40
Kid-Friendly Toy Collections
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
<
39
Phygital Horse Racing Toys
Phygital Horse Racing Toys
Star Stable Entertainment Partnered with Just Play for Physical Toys
<
38
Digital Fairy-Catching Toys
Digital Fairy-Catching Toys
The Got2Glow Baby Fairy Finder is Portable and Adventure-Ready
<
37
Motion-Activated Sci-Fi Toys
Motion-Activated Sci-Fi Toys
Hasbro Debuts the ‘Darth Revan Force FX Elite Electronic Lightsaber’
<
36
Workwear-Branded Dog Products
Workwear-Branded Dog Products
The Filson Dog Collection Features 17 Products in All
<
35
Miniature Baking Collectibles
Miniature Baking Collectibles
Make It Mini Food Collectibles Can Be Made & Displayed
<
34
Free-To-Mint NFT Projects
Free-To-Mint NFT Projects
Warner Records and Bose Pioneer a New 'Stickmen Toys' NFT Project
<
33
Smart Fidget Toys
Smart Fidget Toys
TapTap is for Ages Five to 105 and It Offers Benefits for All
<
32
Sustainable EV Toys
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
<
31
Combination Building Block Toys
Combination Building Block Toys
The 'QUBTRIX' Omni-Compatible Wooden Bricks Work with Other Toys
<
30
NFT-Based Plush Toys
NFT-Based Plush Toys
VeeFriends Launches Physical Version of Its Signature NFTs at Toys"R"Us
<
29
Magnetic Reusable Water Balloons
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity
<
28
Hair Styling Toys
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
<
27
Medical Preparation Toys
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
<
26
Fun-Filled Toy Metaverses
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
<
25
Anime-Branded Collectible Figurines
Anime-Branded Collectible Figurines
Funko Announced a New Set of Collectible Hunter x Hunter Toys
<
24
Creative STEM-Based Toys
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
<
23
Plush Guinea Pig Toys
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
<
22
Interactive Spellcasting Toys
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play
<
21
Optical Illusion Fidget Toys
Optical Illusion Fidget Toys
The MEZMOCOIN INFINITY Spins for Up to 25-Minutes
<
20
Nostalgia-Inducing Cereal Toys
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
<
19
Life-Size Claw Machines
Life-Size Claw Machines
Squishmallows is Inviting Fans to Drop Into the Brand Like Never Before
<
18
Perplexing Wave-Like Puzzle Toys
Perplexing Wave-Like Puzzle Toys
The 'Wavelinks' Puzzle is Made with Four Identical Pieces
<
17
Upcycled Sculptural Shoes
Upcycled Sculptural Shoes
Plastic Soul by Rose In Good Faith Repurposes Material from Doc Johnson
<
16
Adventure-Ready Pet Products
Adventure-Ready Pet Products
Arcadia Trail's New Items Support Safe Enjoyment of the Summer
<
15
Superhero-Themed Dinosaur Toys
Superhero-Themed Dinosaur Toys
The Hasbro Marvel Spider-Man Web Chompin’ Spider Rex is Prehistoric
<
14
90s-Inspired Plush Toys
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
<
13
Meditative Screen-Free Toys
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
<
12
Reusable Water Fight Toys
Reusable Water Fight Toys
The 'Liquid Bomb' Reusable Water Balloon Has a Self-Sealing Design
<
11
Magnetic Wooden Sculpture Toys
Magnetic Wooden Sculpture Toys
The 'Newtons' Magnetic Sculpture by StudioYO Has a Soothing Design
<
10
Plush Toy Board Games
Plush Toy Board Games
This Monopoly for Collectors is the First Squishmallows Board Game
<
9
Responsive Egg-Like Pet Toys
Responsive Egg-Like Pet Toys
The 'Wicked Egg' Interactive Pet Toy is Automated
<
8
Sweets-Inspired Collectible Dolls
Sweets-Inspired Collectible Dolls
L.O.L. Surprise! Loves Mini Sweets are Co-Branded Toys
<
7
Anti-Gun Water Toys
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
<
6
Stylish Four-in-One Fidget Toys
Stylish Four-in-One Fidget Toys
The 'Infini' Fidget Toy Calms Nerves and Increases Focus
<
5
Designer Pop Culture Figurines
Designer Pop Culture Figurines
kkplus Launches a Collection of Designer Toys on HBX
<
4
Streetwear-Inspired Dog Accessories
Streetwear-Inspired Dog Accessories
The STAPLE x Zee.Dog Collection Features Stylish Dog Toys
<
3
Volcanic Rock Fidget Toys
Volcanic Rock Fidget Toys
The Zenlet 'LAVA ball' Features Four ASMR Sensations
<
2
Titanium Button-Like Fidget Toys
Titanium Button-Like Fidget Toys
The 'SLIDER 3.0' Toggle Button Gadget is Pocket-Sized
<
1
Spooky Resurrected Fashion Dolls
Spooky Resurrected Fashion Dolls
The Monster High Fashion Dolls are Back for Friday the 13th
<