Meditative Screen-Free Toys

Calm Tonie Shares Mindfulness Activities & Breathwork for Kids

Tonies teamed up with the top-rated app for sleep and meditation, Calm, to create the Calm Tonie to teach mindfulness to kids. The special edition Creative-Tonie helps to make mindfulness activities, breathwork meditations and sleep stories accessible to kids in a safe and screen-free way.

This Creative-Tonie comes pre-loaded with content and the capacity for users to record their own stories. This fun toy for young listeners helps them build resilience for handling daily challenges, learn valuable emotional regulation skills, as well as experience higher quality relaxation and sleep. Some of the meditations include the Blowing Candles Meditation, the Body Scan meditation and more, which promise to help bring more peace into the lives of kids and parents, especially during the busy holiday season and beyond.

Screen-free Toys
Companies can introduce more screen-free toys for children that promote mindfulness, relaxation, and learning of valuable emotional regulation skills.
Meditative Toys
Meditative toys for children can be designed where the act of playing itself brings a sense of calm and peace to children’s lives.
Toy Personalization
Companies can create more toys with personalization options, such as the ability for users to add their own stories, to enhance a child’s interactive play experience and encourages creativity.

Industries Being Reshaped

Toy Industry
Companies in the toy industry can collaborate with meditation apps to promote mindfulness and relaxation as part of children’s playtime.
Meditation Industry
The meditation industry can introduce more products and services targeted towards children to help them learn and practice mindfulness.
Tech Industry
The tech industry can develop more innovative screen-free toys that help promote healthy habits and values like mindfulness, emotional regulation and social skills.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 94%
Activity 86%
Freshness 14%