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Top 65 Life Stages Trends in July

From Fairy Jar Toys to Interactive Livestreamed Runways

— July 17, 2021 — Top Lists
The July 2021 life stages cluster indicates how segments from each demographic have evolved over the second quarter of the year.

Notably, we see the launch of Proudly, an everyday baby care line founded by actress, activist, and author Gabrielle Union and her husband Dwyane Wade. The new skincare line aims to provide sustainable skincare products designed specifically for newborns with melanin-rich skin.

Another intriguing example from the cluster of July 2021 life stages comes from Mattel (the makers of 'Barbie'). The brand recently debuted the Barbie Loves the Ocean, a toy and doll fashion line all made with 90% recycled ocean-bound plastic pieces. The move is part of the brand's bigger vision to use 100% recycled, recyclable or bio-based plastic materials by 2030.
5.1
Score
Popularity
Activity
Freshness
65
Collaborative STEAM Series
Collaborative STEAM Series
LEGO and NASA Created Build to Launch to Teach Tech, Art & Science
<
64
Animated Alien Card Games
Animated Alien Card Games
Exploding Kittens Launched Exploding Minions as Its First Licensed Game
<
63
Eco Conservation Card Games
Eco Conservation Card Games
The 'ATLAS' Card Game is for Players Six and Up
<
62
Walk-Thru Hiring Experiences
Walk-Thru Hiring Experiences
Taco Bell Canada is Hosting Socially Distanced Outdoor Interviews
<
61
Retro Mini Arcade Machines
Retro Mini Arcade Machines
The Egret II Mini Has a Rotating Display That Enables Two Aspect Ratios
<
60
Trans People-Specific Hotlines
Trans People-Specific Hotlines
Trans Lifeline is an Important Emotional and Financial Support
<
59
BIPOC Business-Supporting Services
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
<
58
Creature-Catching Virtual Festivals
Creature-Catching Virtual Festivals
Pokémon GO Fest 2021 Has a Music Festival and Special Rewards
<
57
Youthful SPF Face Creams
Youthful SPF Face Creams
New Day Skin Inspires Tweens & Teens to Use Sun Protection
<
56
Epic Fantasy Plush Toys
Epic Fantasy Plush Toys
Build-A-Bear Workshop is Launching The Lord of the Rings Bears
<
55
Shareable Kids Headphones
Shareable Kids Headphones
Tonies Headphones Help Kids Listen to Content with Friends on the Go
<
54
LGBTQ+ Legal Support Organizations
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-determminancy
<
53
Sculptural Aluminium Building Crowns
Sculptural Aluminium Building Crowns
The Stavros Niarchos Foundation Library Has an Aluminium Top
<
52
Mythical AR Attractions
Mythical AR Attractions
Legoland Windsor Resort Shares AR Activation Points
<
51
Pixel Pet Smartwatches
Pixel Pet Smartwatches
Tamagotchi Smart Includes Touch and Voice Controls
<
50
Snowball-Inspired Candies
Snowball-Inspired Candies
M&M's White Chocolate Pretzel Snowballs are Salty, Sweet and Fun to Eat
<
49
Battery Powered Newborn Incubators
Battery Powered Newborn Incubators
The Conceptual 'Robust Nest' is for Sub-Saharan Countries
<
48
Play-Inspired Cardboard Packaging
Play-Inspired Cardboard Packaging
Samsung’s Small World Turns Cardboard Boxes Into Playsets
<
47
Ocean Plastic Fashion Dolls
Ocean Plastic Fashion Dolls
The Barbie Loves the Ocean Line is made with Eco-Friendly Materials
<
46
Kid-Friendly Plant-Based Shakes
Kid-Friendly Plant-Based Shakes
Else Nutrition Created Complete Nutrition Protein Shakes For Kids
<
45
Sea Creature Ice Creams
Sea Creature Ice Creams
Baskin-Robbins' Creature Creations Take After Nautical Characters
<
44
Sci-Fi Sixth Scale Collectibles
Sci-Fi Sixth Scale Collectibles
The Hunter Collectible Expands Sideshow's Star Wars Collection
<
43
Squeezable Milkshake Flavor Additions
Squeezable Milkshake Flavor Additions
The Sit Back & Strawberry Flavor Joins the Klondike Shakes
<
42
Educational Projection Chessboards
Educational Projection Chessboards
The Conceptual 'Illuminis' Chessboard Helps Players Learn
<
41
Tabletop Game Subscriptions
Tabletop Game Subscriptions
The Warhammer Plus Subscription Service Offers Exclusive Perks to Fans
<
40
Interactive In-Game Rock Concerts
Interactive In-Game Rock Concerts
Fortnite Recreated the O2 London Arena for the Easy Life Concert
<
39
Cake-Flavored Crisp Bars
Cake-Flavored Crisp Bars
Blake's Seed Based Birthday Cake Rice Crispy Treat is Nut-Free & Vegan
<
38
Encapsulated Ship Toy Kits
Encapsulated Ship Toy Kits
The LEGO Ideas Ship in a Bottle Kit Has 962 Pieces
<
37
Dual-Texture Candy Corn Treats
Dual-Texture Candy Corn Treats
Nerds Candy Corn is a Seasonal Treat with Two Colors & Flavors
<
36
Fruit-Paired Cheese Snacks
Fruit-Paired Cheese Snacks
Babybel Light Cheese, Apple & Grapes is a Simple To-Go Snack Pack
<
35
Multi-Functional Beauty Jellies
Multi-Functional Beauty Jellies
LOLI Beauty's Arnica Elderberry Jelly is Organic and Effective
<
34
Funky Tie-Dyed Kid's Swimwear
Funky Tie-Dyed Kid's Swimwear
nununu Launched its Assortment of Fashion-Forward Kid's Swimwear
<
33
Blue Zones-Focused Organizations
Blue Zones-Focused Organizations
Blue Zones is on a Mission to Increase the Longevity of Life
<
32
3D Topography Board Games
3D Topography Board Games
The Catan 3D Edition Board Game Brings the Pastime to Life
<
31
Kid-Friendly Audio Players
Kid-Friendly Audio Players
Yoto Inspires with Stories, Music, Activities, Podcasts, Radio and More
<
30
Branded Retail-Themed Board Games
Branded Retail-Themed Board Games
Monopoly Target Edition is Modeled After a Shopping Trip
<
29
Baby Gear Resale Platforms
Baby Gear Resale Platforms
The Rebelstork Baby Marketplace Sells Gently Used Baby Products
<
28
Nostalgic Console Character Sets
Nostalgic Console Character Sets
The New LEGO Super Mario Sets Feature Classic N64 Characters
<
27
Building Block Sneaker Models
Building Block Sneaker Models
The LEGO Adidas Superstar Sneaker is Instantly Recognizable
<
26
AI-Powered Hearing Aids
AI-Powered Hearing Aids
Widex MOMENT Hearing Aid is Customizable Based on the User's Activity
<
25
Building Block-Made Typewriters
Building Block-Made Typewriters
LEGO Fan Steve Guinness Constructed a LEGO Vintage Typewriter
<
24
DIY Paper Maché Kits
DIY Paper Maché Kits
Tomy's Maché Magic Only Needs Toilet Paper and Water
<
23
Virtual Toy Car Collectibles
Virtual Toy Car Collectibles
Mattel's First Edition Hot Wheels NFT Assets are Bought with Crypto
<
22
Stressful Balloon-Inflating Board Games
Stressful Balloon-Inflating Board Games
The 'Pop Under Pressure' Board Game Requires Fast Thinking
<
21
Recycled Plastic Toy Bricks
Recycled Plastic Toy Bricks
The First Recycled Plastic LEGO is Made from Discarded Bottles
<
20
Interactive Livestreamed Runways
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
<
19
Tween Fashion Dolls
Tween Fashion Dolls
Each L.O.L. Surprise! Tweens Doll Come with 15 Surprises
<
18
Shoppable Toy Video Platforms
Shoppable Toy Video Platforms
The Kitoons OTT Platform Combines Content and E-Commerce
<
17
Miniature Axe Throwing Games
Miniature Axe Throwing Games
The Small Viking Axe Throwing Game Comes with Three Mini Axes
<
16
Instant Noodle Dice Games
Instant Noodle Dice Games
The Yahtzee: Cup Noodles Board Game is a Collector's Edition
<
15
Fantasy-Themed Baby Dolls
Fantasy-Themed Baby Dolls
My Garden Baby is a Nurturing Doll with a Fantastical Twist
<
14
Baby-Friendly Eco Ear Swabs
Baby-Friendly Eco Ear Swabs
The Reusable LastSwab Baby Replaces Traditional Cotton Swabs
<
13
Makeover Fashion Dolls
Makeover Fashion Dolls
Glo-Up Girls are Made to Glow Up by Changing Nail, Hair, Makeup & Styles
<
12
Kid-Friendly Sleep Devices
Kid-Friendly Sleep Devices
The Five-in-One Baby Dream Machine Uses Aromatherapy and More
<
11
Interactive Biotechnological Playgrounds
Interactive Biotechnological Playgrounds
The Airbubble Playground Boasts Natural Air-Purifiers
<
10
Precision Powered Water Guns
Precision Powered Water Guns
The 'SpyraTwo' Water Gun Hits Targets Up to 46-Feet Away
<
9
Melanated Baby Skincare Brands
Melanated Baby Skincare Brands
Proudly is a Skincare Brand for Babies with Melanin-Rich Skin
<
8
Sustainable Menstrual Discs
Sustainable Menstrual Discs
The Cora Menstrual Disc is a New Alternative to Pads & Tampons
<
7
Elevated Children's Basics
Elevated Children's Basics
Lovely Littles Launched its New Sea Rose Collection for Kids
<
6
Cartoon-Style Toy Car Collectibles
Cartoon-Style Toy Car Collectibles
The STOCKY Collectible Cars Have a High-Quality Construction
<
5
Aerodynamic Catch-and-Throw Toys
Aerodynamic Catch-and-Throw Toys
The Hog Wild Wingball Has an Unexpected Shape and Performance
<
4
Fairy Jar Toys
Fairy Jar Toys
The Got2Glow Fairy Finder Lets Kids Collect and Care for Virtual Fairies
<
3
Arcade-Style Action Figures
Arcade-Style Action Figures
Akedo Ultimate Arcade Warriors are Toys for Battling and Collecting
<
2
Palm-Sized Remote Drones
Palm-Sized Remote Drones
The Copernicus Drone Comes in Multiple Camera Configurations
<
1
Twig Structure Toy Kits
Twig Structure Toy Kits
'The Things To Make' Joinery Toy Kit Makes Use of Found Twigs
<