The July 2021 life stages cluster indicates how segments from each demographic have evolved over the second quarter of the year.
Notably, we see the launch of Proudly, an everyday baby care line founded by actress, activist, and author Gabrielle Union and her husband Dwyane Wade. The new skincare line aims to provide sustainable skincare products designed specifically for newborns with melanin-rich skin.
Another intriguing example from the cluster of July 2021 life stages comes from Mattel (the makers of 'Barbie'). The brand recently debuted the Barbie Loves the Ocean, a toy and doll fashion line all made with 90% recycled ocean-bound plastic pieces. The move is part of the brand's bigger vision to use 100% recycled, recyclable or bio-based plastic materials by 2030.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
