New Day Skin Inspires Tweens & Teens to Use Sun Protection
Laura McQuarrie — June 3, 2021 — Lifestyle
References: newdayskin.au & cosmeticsdesign-asia
Australian sun care brand New Day Skin makes SPF face creams for tweens and teens so that they can be properly protected, aware of the importance of sun care from an early age and actually interested in using products like SPF face creams. The brand identified a gap in the market catering to vulnerable Gen Z and focuses on educating them about the importance of sun protection. New Day Skin reports that just 38% of teenagers say they apply SPF30 or higher when they go outside.
The brand's Good Vibes SPF 50 Daily Face Cream provides a natural tint and creates lightweight, non-greasy protection that's suitable for sensitive skin. With a fresh apple scent and a brightly colored tube, the product is comfortable and fun for kids to apply, and reapply.
The brand's Good Vibes SPF 50 Daily Face Cream provides a natural tint and creates lightweight, non-greasy protection that's suitable for sensitive skin. With a fresh apple scent and a brightly colored tube, the product is comfortable and fun for kids to apply, and reapply.
Trend Themes
1. Youthful Sunscreen Products - Brands are investing in creating sunscreen products specifically catered to the younger demographic to educate and protect them from sun damage.
2. Educational Sun Care - Many companies are focusing on sun care education to raise awareness and promote early adoption of sun protection practices.
3. Innovative Sunscreen Formulas - Brands are experimenting with new formulas, such as natural or lightweight options, to make sun protection more appealing and comfortable for consumers.
Industry Implications
1. Skin Care - Companies in the skin care industry can invest in creating sun protection products for a younger audience to promote healthy, responsible habits for skin care.
2. Health and Wellness - The health and wellness industry can focus on promoting the importance of sun protection and creating educational resources to guide individuals on proper sun care practices.
3. Beauty - Beauty industry players can develop new, innovative sunscreen formulas that appeal to consumers, such as natural ingredients or lightweight textures that do not compromise protection.
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