IMC Toys is introducing a new Over-The-Top (OTT) platform, Kitoons OTT, that suggests products based on the videos that are being watched. Launching this summer, there will be over 100 videos from brands like Cry Babies Magic Tears, VIP Pets and Bloopies, and viewers will get to learn about the products and add them to wish lists. From there, parents
can seamlessly place orders through purchase links.
Kitoons OTT is set to be available through Smart TVs, mobile, tablets and the web, and in the future, viewers can look forward to experiencing more interactive content and activities.
For the launch of this platform, Cry Babies and Cry Babies Magic Tears are debuting a new look that includes upgraded features that are even more life-like, such as real rooted hair and sparkling eyes.