100 Social Media Trends for 2022

From Cannabis-Centered Social Networks to Text-Free Dating Apps

— January 8, 2022 — Social Media
From cannabis-centered social networks to text-free dating apps, the 2022 social media trends underscore how brands are leveraging the platforms to meet consumer needs.

One notable example comes from SmokeSesh.Life, a new video-sharing platform specifically designed for cannabis users. It provides a safe and inclusive space for brands and enthusiasts to connect with one another and share their passions.

Another intriguing example from the 2022 social media trends is from Uhive. The new creator-first platform was designed to generate wealth for all. As Uhive describes, "In a world where ‘content is king’ Uhive wants to hand you the keys to your kingdom," and accomplishes this with digital dividends.

For more eco inovations in the year ahead, check out Trend Hunter’s 2022 Trend Report.
6.5
Score
Popularity
Activity
Freshness
98
Bright Pink Boxed Macaroni
Bright Pink Boxed Macaroni
Candy Kraft Mac & Cheese Was Launched in Celebration of Valentine's Day
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97
Small Business Workshop Series
Small Business Workshop Series
The TikTok Small Biz Block Party Supports Small Businesses Recovery
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96
Extravagant Vaccine Apparel
Extravagant Vaccine Apparel
Brendan McCann Unveiled Science-Themed Met Gala Dress
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95
Pinboard Furniture Catalogs
Pinboard Furniture Catalogs
Anthropologie Created a Digital-Only Catalog on Pinterest
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94
Social Media-Based Investment Platforms
Social Media-Based Investment Platforms
Buzz ETF Tracks Stocks Based on Social Media Relevance
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93
Oasis Escapism Bath Bombs
Oasis Escapism Bath Bombs
Hawaiian Tropic Launches Escape-Themed Bath Bombs for At-Home Relaxation
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92
At-Home Mini-Festivals
At-Home Mini-Festivals
Time Out & Instagram are Partnering to Launch Holi at Home
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91
Cannabis-Centered Social Networks
Cannabis-Centered Social Networks
SmokeSesh.Life is a First-of-Its-Kind Video Sharing Platform
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90
Augmented Reality Monuments
Augmented Reality Monuments
LACMA and Snapchat Brought Five Monuments to Life Virtually
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89
Baked Feta Pasta Dessert Recipes
Baked Feta Pasta Dessert Recipes
delish Debuts a Viral Strawberry Cheesecake Bake on TikTok
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88
Shoppable Digital Concerts
Shoppable Digital Concerts
Singer Zara Larsson is Hosting a Live TikTok Concert with Ellesse
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87
Social Media NFTs
Social Media NFTs
Twitter Released Its First NFTs and They Pay Homage to the 140 Character Limit
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86
Walkthrough Winter Festival Experiences
Walkthrough Winter Festival Experiences
Polar Winter Festival is a Winter Wonderland Experience
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85
Gen Z Voter Campaigns
Gen Z Voter Campaigns
Snapchat's Speech to Street Encourages Young People to Vote
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84
Social Media Shopping Experiences
Social Media Shopping Experiences
Youtube Tests New Feature to Buy Products Shown on Video
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83
Social Media Animal Campaigns
Social Media Animal Campaigns
TikTok is Celebrating #AnimalMonth With Canadian Creators
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82
Viral Vegan Blueberry Cookies
Viral Vegan Blueberry Cookies
Justine Eats Recently Created a TikTok-Famous Cookie Recipe
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81
The Post-Pandemic Future of Entertainment
The Post-Pandemic Future of Entertainment
Experiential Economy 2.0
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80
Tea-Inspired Loungewear
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
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79
Next-Gen Beauty Pageants
Next-Gen Beauty Pageants
Revolution Beauty Created a Beauty Pageant for the Tiktok Generation
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78
Interactive Livestreamed Runways
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
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77
Gamer Matchmaking Platforms
Gamer Matchmaking Platforms
The 2up App Recently Launched to Helps Gamers Find Love
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76
Flexible Phone Grips
Flexible Phone Grips
The TikTok PopMount 2 Flex & PopGrips Help with Content Creation
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75
Virtual Museum Events
Virtual Museum Events
TikTok's #MuseumMoment Takes Users on a Tour of Global Institutions
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74
Social Media Pasta Recipes
Social Media Pasta Recipes
Anna Rothfuss Recently Showcased Her 'Honeycomb Pasta' on TikTok
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73
Fish Sandwich Sea Shanties
Fish Sandwich Sea Shanties
Arby's TikTok Sea Shanty Promotes Its Crispy Fish Sandwich
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72
Virtual Washing Machine Showrooms
Virtual Washing Machine Showrooms
Whirlpool Virtual Showroom is Now Available on Pinterest
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71
Restaurant Dining Challenges
Restaurant Dining Challenges
S.Pellegrino's Restaurant BINGO Helps to Support Local Businesses
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70
Raw Ramen Recipes
Raw Ramen Recipes
Samyang Foods is Sharing How to Make Squid Game's Popular Ramen Ddang
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69
Virtual Learning Platforms
Virtual Learning Platforms
Simbi's Read For Good Challenge Uses AI to Improve Literacy
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68
Decentralized Social Metaverses
Decentralized Social Metaverses
Uhive is a Creator-First Platform to Generate Wealth for All
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67
Profile-Less Virtual Speed-Dating
Profile-Less Virtual Speed-Dating
Facebook Launches 'Sparked' App That Hosts 4-Minute Video Dates
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66
Plant-Based Dating App Collaborations
Plant-Based Dating App Collaborations
Tinder Debuts New Plant-Based Passion for Earth Day
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65
Fitness Influencer Parodies
Fitness Influencer Parodies
Planet Fitness' Fictional "Fitfluencer" Parodies Phony Influencers
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64
Text-Free Dating Apps
Text-Free Dating Apps
Chekmate Provides an Authentic and Secure Dating Experience
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63
Virtual Back-to-School Avatars
Virtual Back-to-School Avatars
American Eagle Made Bitmoji Apparel for Snapchat's 'Dress Yourself'
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62
Bread-Based Fashion Recreations
Bread-Based Fashion Recreations
Leah Wei's Breadatorial Series Artfully Parodies High Fashion
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61
Musician-Backed Mixed Snacks
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
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60
Responsive Connectivity Illuminators
Responsive Connectivity Illuminators
The 'Lucon' Connected Lamp Lets Users Communicate
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59
Mix-and-Match Mochi Snacks
Mix-and-Match Mochi Snacks
Little Moons' Mochi Mix Challenge Inspires Unique Flavor Pairings
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58
Spicy Snack Battles
Spicy Snack Battles
Cheetos & Doritos Fans are Weighing in on the Flamin' Hot Faceoff
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57
Viral Recipe Cookbooks
Viral Recipe Cookbooks
The Unofficial TikTok Cookbook Shares "Internet-Breaking Recipes"
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56
Celebratory Sushi Specials
Celebratory Sushi Specials
Krispy Rice Offers the Limited-Edition Birthday Box for its Anniversary
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55
Modern Bitcoin Casinos
Modern Bitcoin Casinos
RooBet is a Viral Crypto Casino That Revolutionizes Online Gambling
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54
Experiential Social Media Pop-Ups
Experiential Social Media Pop-Ups
TikTok and Westfield London Created a Real-Life 'For You' House
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53
Portable Pop-Up Studios
Portable Pop-Up Studios
DropKey Studio is an Affordable and On-The-Go Green Screen
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52
Beer-Branded Sneaker Collaborations
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
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51
Generation Z-Focused Fragrances
Generation Z-Focused Fragrances
Addison Rae and Hampton Beauty Launch a New Line of Fragrances
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50
DIY Spill Cake Kits
DIY Spill Cake Kits
The DIY Rainbow Surprise Spill Cake Kit is the Perfect Addition to Any Party
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49
Single-Day Dating Apps
Single-Day Dating Apps
The Thursday Dating App Can Only Be Used on Thursdays
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48
Influencer-Brand Collaboration Apps
Influencer-Brand Collaboration Apps
'Hey Influencers' Matches Brands and Content Creators
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47
Immersive Ice Cream Cone Chairs
Immersive Ice Cream Cone Chairs
Klondike Its Giving Away Its Hanging Klondike Cone Zone Chairs
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46
The Post-Pandemic Future of Marketing
The Post-Pandemic Future of Marketing
Marketing in the Era of Empowerment
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45
$100,000 Puzzle Contests
$100,000 Puzzle Contests
David Drobik is Rewarding Fans for Completing a 500-Piece QR Code Puzzle
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44
Eclipse-Inspired Photography Booths
Eclipse-Inspired Photography Booths
The 'Eclipse Booths' by Adi Goodrich Enhance Instagram Snaps
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43
Hair-Supporting Shower Heads
Hair-Supporting Shower Heads
Nosame Shower Head Filters Water to Protect Hair and Skin
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42
Extended Reality Fashion Films
Extended Reality Fashion Films
Coperni's SS21 XR Video Campaign is Emotionally Charged
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41
Social Media Metaverse Projects
Social Media Metaverse Projects
Facebook Shifts from Social Media to 'Metaverse'
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40
Photographer-Owned Clothing Labels
Photographer-Owned Clothing Labels
'Renell Medrano' Has Launched Her Clothing Label 'Ice Studios'
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39
Gamer-Targeted LED Lamps
Gamer-Targeted LED Lamps
'Razer' and 'Yeelight' Have Debuted a Chromatic LED Smart Lamp
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38
Fortune-Telling Chocolate Campaigns
Fortune-Telling Chocolate Campaigns
Cadbury Targets Millennials by Playfully Predicting the Future
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37
Nostalgic Shopping Livestreams
Nostalgic Shopping Livestreams
NYX Cosmetics Hosted a Throwback Event Live on Triller
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36
High-End Holiday Desserts
High-End Holiday Desserts
Ruelo Patisserie is Offering Christmas-Themed Sweets for the Holidays
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35
Efficient Meal Prepping Kits
Efficient Meal Prepping Kits
The Prep Deck Meal Prep Kit Helps You Easily Prep Meals in One Sapce
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34
Emotional Connection Dating Apps
Emotional Connection Dating Apps
Couply Helps Couples Future-Proof Their Relationships
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33
Metaverse Haptic Gloves
Metaverse Haptic Gloves
Meta is Taking Strides Toward the Metaverse with Prototype Haptic Gloves
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32
Gen Z Edition Mattresses
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
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31
Celebrity-Backed Floral Fragrances
Celebrity-Backed Floral Fragrances
The Jeff Leatham Collection's Perfume Bottles are also Vases
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30
Portable Window Swapping Projectors
Portable Window Swapping Projectors
The APEMAN HD Projector Displays Different Window Landscapes
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29
Vaporwave-Inspired Streetwear
Vaporwave-Inspired Streetwear
Popkiller and Warakami Vaporwave Release Retro Vaporwave Collection
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28
Light-Based Walking Experiences
Light-Based Walking Experiences
Illumination Tree Lights Exhibit Spreads Across 50 Acres of Trees
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27
Immersive AR Try-Ons
Immersive AR Try-Ons
Snapchat is Introducing Try-On Experiences with Fashion Partners
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26
The Post-Pandemic Future of Retail
The Post-Pandemic Future of Retail
Retail Innovation in 2022
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25
Social Media Experience Stores
Social Media Experience Stores
The O2 Created Tikky Town as a TikTok-Inspired Funhouse
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24
Co-Branded QSR Influencer Merch
Co-Branded QSR Influencer Merch
The Dunkin' x Charli D'Amelio Merch Collection Recently Launched
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23
Hyper-Realistic Tattoo Filters
Hyper-Realistic Tattoo Filters
Jerferson Araujo's Tattoo Filter on Instagram is Super Realistic
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22
Menu-Inspired NFTs
Menu-Inspired NFTs
Applebee’s Releases Metaverse Meal NFTs for Its Metaverse Mondays Campaign
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21
Kid-Friendly Influencer Kits
Kid-Friendly Influencer Kits
The Studio_Creator 2 Video Maker Kit Has a Ring Light & Green Screen
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20
Virtual Luxury Fashion Outfits
Virtual Luxury Fashion Outfits
Off-White's Fall/Winter 2021 Collection Includes Bitmoji Outfits
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19
Engaging Social Media Games
Engaging Social Media Games
'Battle of the Influencers' Makes Social Media Social Again
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18
Interactive Light Sculptures
Interactive Light Sculptures
Helix is an Art Piece That Brings Together Light and Play
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17
Self-Expression Encouraging Campaigns
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
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16
Sweet Cosmetic Collaborations
Sweet Cosmetic Collaborations
The Morphe and Sour Patch Kids Collection is a Fun and Colourful
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15
Wizard Surprise Candles
Wizard Surprise Candles
Charmed Aroma's Harry Potter Candles Comes with Collectable Jewelry
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14
Borrowed Slogan Ads
Borrowed Slogan Ads
KFC UK & Ireland is Trying Tags from Other Brands #UntilWeCanFingerLickAgain
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13
AR Puffer Jackets
AR Puffer Jackets
The NFT Byte Jacket Can Be Worn with Snapchat's Body-tracking Tool
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12
Super-Chic Versatile Sunglasses
Super-Chic Versatile Sunglasses
The Sophisticated Willows Sunglasses Boast Chain Arms
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11
Age-Friendly Beauty Campaigns
Age-Friendly Beauty Campaigns
Ilia's 'In Between Us' Campaign Features Popular Boomer Influencers
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10
Glowing Astrological Jewelry
Glowing Astrological Jewelry
Moonglow Jewelry Debuts Astral Wholesome Heart Necklaces
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9
Nostalgic Anime Streetwear
Nostalgic Anime Streetwear
Hypland Has Collaborated with Yu-Gi-Ph! on a New Streetwear Collection
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8
Unique Interactive Installations
Unique Interactive Installations
The Aurora Reacts to Environmental and Human Interaction
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7
Confectionary-Inspired Wax Melts
Confectionary-Inspired Wax Melts
Brae Lake's Specialty Wax Melts Pay Homage to Iconic Sweets
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6
Multi-Sensory Restaurants
Multi-Sensory Restaurants
Selva Toronto Offers Patrons an Immersive Dining Experience
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5
Otherworldly Cosmetic Collections
Otherworldly Cosmetic Collections
YouTube Beauty Artist Pony Releases Constellation Sky Collection
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4
Viral Flowy Fitness Shorts
Viral Flowy Fitness Shorts
The Iconic Keiki Kona Shorts are Now Available for Pre-Order
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3
Trendy Gen Z Accessories
Trendy Gen Z Accessories
Urban Sophistication Offers a Range of Elevated Phone Cases for Winter
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2
Van Gogh-Inspired Dresses
Van Gogh-Inspired Dresses
Selkie's Starry Night Collection is a Wearable Masterpiece
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1
Anime-Themed Streetwear Collection
Anime-Themed Streetwear Collection
Hypland and Hunter X Hunter Release Streetwear Collection
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