Snapchat and VMLY&R teamed up to create the Speech to Street campaign, which encourages Gen Z to vote in the UK local council elections on May 6th. The campaign aims to give young people a way to express what they're most passionate about, including issues like mental health, NHS Healthcare availability, homelessness and jobs. The campaign uses augmented reality lenses so that Snapchat users can amplify their voice on the platform and encourage their friends to do the same, as well as get out and vote.
The data-powered AR lenses share stats that report the percentages of people who are passionate about certain topics, and are pressing for change.
Speech to Street is a first-of-its-kind project, as it was chosen by the Snapchat Creative Council as its first support initiative.