Bright Pink Boxed Macaroni

Candy Kraft Mac & Cheese Was Launched in Celebration of Valentine's Day

To help valentines celebrate this year, Kraft announced a new limited edition boxed macaroni called Candy Kraft Mac & Cheese, which leaves its classic noodles a vivid hue of pink.

Unlike the company's typical cheesy offerings, the Valentine's Day version comes with hints of candy flavor, due to the included pink powder packet that adds a sweet touch to the creamy cheese flavor. In line with the exclusive launch, Kraft is running a contest that will provide lucky winners with everything they need to create the cheesy candy-flavored dish. Fans throughout the United States can enter to win by entering on the CandyKraftMacandCheese.com website until February 8th.

Kraft encourages fans to share their pink macaroni dishes on Twitter and Instagram using the #CandyKraftMacandCheese hashtag.

Image Credit: Kraft Heinz Company

Limited Edition Food Products
Opportunity for food companies to create seasonal or themed food products that generate excitement and drive sales.
Combining Unrelated Flavors or Themes
Opportunity for food companies to create unique and unexpected flavor combinations or themes that create buzz and interest.
Challenging Traditional Food Norms
Opportunity for food companies to challenge traditional expectations of flavors and presentation, catering to adventurous and experimental consumers.

Sectors Adopting This

Food
Opportunity for food companies to create new and innovative products that cater to evolving consumer tastes and preferences.
Marketing and Advertising
Opportunity for marketing and advertising companies to develop creative campaigns and strategies that promote limited edition or unique food products.
Social Media
Opportunity for social media companies to capitalize on the sharing and buzz generated by unique and unexpected food products, potentially creating viral marketing campaigns.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 92%
Freshness 10%