Kraft has released the newest iteration of its signature Macaroni & Cheese CPG dinner named the 'Supreme Mac and Cheese.' This dinner features branding from Supreme, the iconic designer streetwear label. The noodles in this dish are not the conventional crescent-shaped macaroni noodle, but rather, the noodles are shaped to spell out SUPREME.
The Supreme Mac and Cheese is a part of the Spring/Summer 2022 collection from the label, as well as the latest spring offering from Kraft. The artwork on the box showcases the Cheesasaurus Rex, Kraft's Mac & Cheese mascot, wearing the iconic white Supreme t-shirt with a red logo. The dinosaur is staring upward at the floating SUPREME noodles above him with a smile, to show the brand's joy for the collaboration.
Image Credit: Supreme, Kraft
Key Themes Behind This Trend
- CPG and Fashion Collaborations
- Collaborations between CPG brands and fashion labels presents an opportunity for innovative product releases and marketing strategies.
- Innovative Packaging Designs
- Customized packaging designs that incorporate popular culture and design trends presents a disruptive innovation opportunity for the consumer packaged goods industry.
- Limited Edition Products
- Creating limited edition or seasonal products with unique branding and packaging creates a sense of exclusivity and urgency for consumers, presenting a disruptive opportunity for food and fashion industries alike.
Where This Applies
- CPG Industry
- The CPG industry has an opportunity to expand and attract new consumer markets by collaborating with fashion labels and introducing unique product lines.
- Fashion Industry
- Collaborating with CPG brands to create limited edition products presents an opportunity for the fashion industry to expand their brand and reach a wider audience.
- Food Industry
- The food industry can explore creative collaborations with non-traditional partners, like fashion brands, to introduce exciting new product lines and packaging designs.
