The March 2022 luxury trends were shaped by a small but diverse range of quality-focused brands specializing in elevated and extravagant consumer experiences. Metaverse mansions, Renaissance-inspired fashion, Justin Bieber-backed sneakers, and high-powered electric supercars were just a few of the ultra-luxe items released this month.
However, a recurring theme within this collection comes from brands launching digital-forward products and services. For example, Spanish luxury fashion house Balenciaga debuted its Spring/Summer 2022 collection via a CGI-enabled runway. Elsewhere, Dolce & Gabbana dropped its new D&G's Boxes NFTs, while Hard Rock Hotels unveiled its newest augmented reality dining experience dubbed 'Awaken Your Senses.'
In addition, this month saw a notable uptick in the release of ultra-premium men's watches. For example, luxury watchmaker Farer debuted the sophisticated 'Erebus' timepiece, while Swiss watch brand Breitling teamed up with motorcycle manufacturer Triumph to deliver a limited-edition moto-inspired watch called the 'Top Time Triumph.'
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
