Noshinku, the brand that's "reimaging hand sanitizer for the modern consumer," recently expanded its portfolio with the introduction of a new Vetiver patchouli blend. For several years, Noshinku has been perfecting each of its signature scents by sourcing high-quality essential oils from around the world, working alongside expert perfumers to create scents that are tough on germs, good for the skin, and better for the environment.
The brand's newest addition, Vetiver, aims to "push the boundaries of natural fragrance." The aroma is comprised of vetiver, ho wood, and patchouli and boasts notes of leather, smoke, and floral. In honor of the scent's "soft launch," Noshinku provided its refillable pocket sprayers as part of Christian Siriano's New York Fashion Week show on February 12th.
Image Credit: Noshinku
Key Themes Behind This Trend
- Skincare-inspired Hand Sanitizers
- Innovative brands can continue to develop new scents of hand sanitizer that are good for the skin and environment.
- Essential Oil Sourcing for Fragrances
- The use of high-quality essential oils can create unique and complex scents for hand sanitizers and other products.
- Refillable Sanitizer Sprayers
- Refillable and reusable sprayers can reduce waste and offer convenience for on-the-go sanitation needs.
Where This Applies
- Personal Care
- Personal care brands can consider developing skincare-inspired hand sanitizers to meet consumer preferences for safe and effective sanitation.
- Fragrance
- Fragrance companies can consider expanding their offerings to include essential oils for use in hand sanitizers and other products.
- Fashion
- Fashion companies can consider providing complimentary or branded hand sanitizers at events to promote hygiene and safety.
