Touchland's Power Essence Body and Hair Mists are Sensorial
Laura McQuarrie — January 16, 2025 — Fashion
References: moveyourmood.touchland & businessoffashion
Touchland's hydrating Power Mist hand sanitizers are available in captivating scents like Salted Caramel, Spiced Pumpkin-tini, and Lily of the Valley, and the brand is strategically expanding its reach with Power Essence hair and body fragrance mists. "Our goal is to really own those sensorial on-the-go essentials," said founder Andrea Lisbona.
At launch, there will be eight hair and body fragrances to experience, each packaged in the flat, pocket-friendly packaging its core consumers already know and love. New and devoted fans can look forward to scents like Lush Tropicale, Vanilla Velvet and Rich Pistachio.
Touchland's Power Essence mists feature two proprietary Givaudan technologies: Moodscentz to lift spirits and Inno Eliminaze to neutralize malodors.
At launch, there will be eight hair and body fragrances to experience, each packaged in the flat, pocket-friendly packaging its core consumers already know and love. New and devoted fans can look forward to scents like Lush Tropicale, Vanilla Velvet and Rich Pistachio.
Touchland's Power Essence mists feature two proprietary Givaudan technologies: Moodscentz to lift spirits and Inno Eliminaze to neutralize malodors.
Trend Themes
1. Sensorial Wellness Products - The rise of sensorial wellness products caters to consumers seeking a multi-sensory experience that enhances emotional well-being.
2. Travel-friendly Fragrances - Compact and portable fragrance solutions appeal to consumers who desire convenient and accessible scent options for on-the-go refreshment.
3. Mood-enhancing Scents - Scents engineered to influence mental states offer a new frontier in personal care products, blending aromatherapy with traditional perfumery.
Industry Implications
1. Personal Care - The personal care industry is evolving with innovative offerings that prioritize both functionality and sensory experiences.
2. Fragrance - Fragrance manufacturers are exploring innovative technologies to create multi-functional products that combine aroma with emotional benefits.
3. Travel Accessories - The travel accessories industry is expanding with compact, user-friendly products that meet the needs of consumers seeking convenience without sacrificing style.
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