NOMOS has launched two new timepieces as part of its collection of 'Tangente Neomatik' watches. These two watches are entirely grayscaled with a 'Platinum Gray' dial and case, a white bezel, and black number indicators. The crown can either be a metallic platinum gray or a more muted white color based on which model is selected.
The 'NOMOS' branding can be found on the side of the crown and on the top of the dial, while the 'Neomatik' branding can be seen on the top of the dial. The Neomatik branding is the only part of the watch that is in color, as the letters are a very subtle yellow. These two timepieces are ultra-luxury at a price point of $3,070 USD and $3,425 USD respectively. These watches are available now at NOMOS's online store.
Image Credit: NOMOS
What's Driving This Trend
- Gray Luxury Watches
- Gray has become the new black, and this trend is disrupting the luxury watch industry.
- Minimalist Luxury Watches
- NOMOS' Tangente Neomatik collection showcases the growing trend towards minimalist luxury in the watch industry.
- Monochromatic Luxury Watches
- The popularity of monochromatic color schemes in luxury watches is leading to disruptive innovation in design and production processes.
Who This Affects Most
- Luxury Watchmaking
- Luxury watchmakers can incorporate gray and monochromatic designs to tap into this growing trend towards minimalist luxury watches.
- Fashion and Accessories
- The trend of gray and monochromatic designs in luxury watches presents an opportunity for designers and retailers to create complementary fashion accessories.
- E-commerce
- The availability of high-end luxury watches online through brands' e-commerce stores creates a new disruptive channel for luxury watch retail.
