Cartier Modernized its Milan Location to Revive Physical Retail
Colin Smith — February 18, 2022 — Art & Design
Cartier Milan, the large four-floor location of the luxury jewelry retailer, has undergone a complete revitalization. The design was remodeled from the color palette and architectural layout to the retail display structures in an effort to draw more attention to physical retail in an era where retail is moving more online each year.
This space was redesigned to encourage customers to "linger whether they are buying something or not." In order to achieve this, the store now features a bar on the third floor, various art installations around the store, several lounge areas, and jewelry displays that showcase the brand's most chic collections. Essentially, Cartier has created a location that is not only a source of high-end jewelry but also a hangout for bespoke customers.
Some of the retail displays here are sunken into the wall, some display only one product in a lightbox, and some are placed in illuminated drawers. With this location, Cartier is at the forefront of luxury retailer modernization.
Image Credit: Cartier, Neri Oddo
This space was redesigned to encourage customers to "linger whether they are buying something or not." In order to achieve this, the store now features a bar on the third floor, various art installations around the store, several lounge areas, and jewelry displays that showcase the brand's most chic collections. Essentially, Cartier has created a location that is not only a source of high-end jewelry but also a hangout for bespoke customers.
Some of the retail displays here are sunken into the wall, some display only one product in a lightbox, and some are placed in illuminated drawers. With this location, Cartier is at the forefront of luxury retailer modernization.
Image Credit: Cartier, Neri Oddo
Trend Themes
1. Luxury Retail Revitalization - Luxury retailers are remodelling their physical stores to offer more than just a shopping experience in an era where retail is moving more online
2. Creating Bespoke Customer Experience - Retail stores are incorporating hangout spaces like bars and lounges to encourage customers to linger and creating unique displays of their most chic collections
3. Innovative Retail Display Structures - Retailers are experimenting with sunken product displays, illuminated drawers and light boxes to showcase their products in a unique and innovative way
Industry Implications
1. Luxury Retail Industry - The luxury retail industry is incorporating new physical store designs to attract customers in an increasingly digital era.
2. Jewelry Industry - Jewelry retailers are creating unique and interesting displays to showcase their products in a way that attracts customers and keeps them coming back.
3. Interior Design Industry - The interior design industry is being called upon to help luxury retailers create unique and bespoke retail experiences for their customers.
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