'In Circles' is a Toronto-based online jewelry label and retailer in Canada. In Circles was founded in 2021 by two women in Toronto who believe that elegant jewelry does not need to come at luxury prices. The company operates through its online store where it sells its own in-house jewelry collection, as well as multiple jewelry collections from overseas.
The jewelry items that are available from In Circles' online store cost between $55 CAD and $160 CAD, which is a very affordable range in the chic jewelry industry. These prices line up with the brand's commitment to bringing elegant fashion-forward jewelry to a wider consumer base.
In Circles sells these overseas collections by partnering up with European jewelry designers with products that are very difficult to find in North America. Currently, In Circles is selling 'Miestlo,' Moonswoon,' and 'yOungly yOungley' product lines on its online store, with the 'AVGVST' line coming soon.
Image Credit: In Circles
Key Themes Behind This Trend
- Affordable Fashion Shopping
- Opportunity to disrupt the fashion industry by offering affordable luxury fashion items.
- Online Retailing
- Opportunity to create online retail platforms for exclusive fashion designers with products that are difficult to find in North America.
- International Collaborations
- Opportunity to form overseas partnerships with fashion designers to offer unique products to North American consumers.
Where This Applies
- Fashion
- In Circles revolutionizes the affordable fashion industry by offering elegant jewelry at lower prices.
- Retail
- Online retail platforms, such as In Circles, will disrupt the jewelry industry with a new approach to affordable luxury fashion.
- E-commerce
- Opportunity for small businesses to partner up with popular online retailers to expand their product line offerings.
