Contemporary brands balance the high-end style that only exquisite craftsmanship can reach and cost-effectiveness with affordable designer collections. Such ranges look to make designer-crafted fashion, accessories, and homeware available to consumers at accessible prices.
Hey Harper, for example, is a chic and affordable jewelry brand that flaunts the talents of its head designer, Milko Boyakrov, in The Flower Bouquet collection. Elsewhere, a popular eyecare and eyewear brand called Specsavers embraces collaboration to bring subtle detailing and edgy sensibilities to the public. The brand's new Eyewear collection was developed in partnership with Greek-Australian fashion designer and TV personality Alex Perry.
Of course, rental services are always a good strategy to get access to affordable designer garments. London-based services like Cocoon, for instance, offer consumers exclusive access to luxury handbags for a monthly subscription fee.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
